{"id":14127,"date":"2014-09-15T10:59:03","date_gmt":"2014-09-15T08:59:03","guid":{"rendered":"http:\/\/pr-ide.de\/?p=14127"},"modified":"2016-10-16T15:49:52","modified_gmt":"2016-10-16T14:49:52","slug":"hotellerie-hotelwebsite-newsletter-und-blog-die-vergessene-online-marketing-instrumente-der-hotellerie","status":"publish","type":"post","link":"https:\/\/pr-ide.de\/en\/blog\/2014\/09\/hotellerie-hotelwebsite-newsletter-und-blog-die-vergessene-online-marketing-instrumente-der-hotellerie\/","title":{"rendered":"Hotellerie: HotelWebsite, Newsletter und Blog \u2013 die vergessene Online-Marketing-Instrumente der Hotellerie"},"content":{"rendered":"

\"onlinemarketing_logo\"<\/a>Pr\u00e4senz ist nicht alles: Facebook: ja, Google+: immer mehr, Pinterest: stark im Kommen und die eigene Website, Newsletter und Blogs geraten ins Hintertreffen. Die gerade erschienene Studie 2014 zum Online-Marketing Ranking der Hottellerie von eventsofa zeigt Eines:<\/p>\n

Noch immer nutzen zu wenige Hotels die M\u00f6glichkeiten der sozialen Medien zur direkten Kommunikation mit den Kunden. Zwar setzen viele auf Facebook (92%) und Google+ ist mit 60 % der Hoteliers zweitst\u00e4rkstes Netzwerk gefolgt von Pinterest mit immerhin schon 18% der Befragten. Auf der Strecke bleiben seltsamerweise\u00a0 die Instrumente, die selbst gesteuert werden k\u00f6nnen: Newsletter und Blogs sowie auch die eigene Website. So nutzen lediglich 22% einen eigenen Newsletter und sogar nur 9% der Hoteliers haben einen eigenes Blog. Selbst die eigene Website kann st\u00e4rker f\u00fcr das Online-Marketing genutzt werden. Auch in diesem Bereich gibt es noch viel Potenzial nach oben.<\/p>\n

Es bleibt r\u00e4tselhaft warum Hotels auf Drittdienste wie Google-Adwords, SEO- und Backlinkdienste mit gro\u00dfen Budgets setzen, ohne einmal die eigenen M\u00f6glichkeiten wie Newsletter und Website \u2013 und Content-Marketing auszuloten, die wahrscheinlich g\u00fcnstiger zudem noch authentischer und zielgerichteter einsetzbar w\u00e4ren.<\/p>\n

Dank eventsofa kann die Studie<\/a> kostenlos heruntergeladen werden<\/p>\n","protected":false},"excerpt":{"rendered":"

Pr\u00e4senz ist nicht alles: Facebook: ja, Google+: immer mehr, Pinterest: stark im Kommen und die eigene Website, Newsletter und Blogs geraten ins Hintertreffen. 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