{"id":15064,"date":"2015-02-25T08:20:21","date_gmt":"2015-02-25T07:20:21","guid":{"rendered":"http:\/\/pr-ide.de\/blog\/2015\/02\/25\/trendsetter-sein-oder-auf-studien-warten-2\/"},"modified":"2016-10-16T15:49:32","modified_gmt":"2016-10-16T14:49:32","slug":"be-a-trendsetter-or-are-you-waiting-for-studies","status":"publish","type":"post","link":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/","title":{"rendered":"Be a trendsetter or are you waiting for studies"},"content":{"rendered":"<p><span id=\"gt-lang-left\" class=\"goog-inline-block\" title=\"Irgendwie tut sich Deutschland schwer, Trendsetter in Sachen Internet zu sein.\">Somehow Germany is struggling to be a trendsetter in Internet. <\/span><span title=\"Da ging es bei einer Veranstaltung um die Frage nach Conversion f\u00e4higen Websites, vor allem f\u00fcr die Hotellerie.\">Since it was at an event to the question of conversion enabled sites, especially for the hotel industry. <\/span><span title=\"Nun, neben den g\u00e4ngigen Punkten, kam auch die Frage nach OnePageDesign auf.\">Well, besides the usual points, the question of OnePageDesign came on. <\/span><span title=\"Aber, da keine Studien belegen, dass durch OnePageDesign nachweislich eine Steigerung der Konversionsrate stattfindet, wurde das Thema schnell wieder verlassen.\">But since no studies show that by OnePageDesign demonstrably held to increase the conversion rate, the issue was left quickly. <\/span>Let us recall here briefly that it has been issued to the Lord Bell for inventing the telephone as well that Mr. Zuckerberg was named his social network as a spinner that even initially the Internet was said to be dead.<\/p>\n<div id=\"gt-res-c\" class=\"g-unit\">\n<div id=\"gt-res-p\">\n<div id=\"gt-res-data\">\n<div id=\"gt-res-wrap\">\n<div id=\"gt-res-content\" class=\"almost_half_cell\">\n<div dir=\"ltr\"><span id=\"result_box\" class=\"\" lang=\"en\"><span title=\"Erinnert sei an dieser Stelle kurz, dass es dem Herrn Bell bei Erfindung des Telefons ebenso ergangen ist, dass Herr Zuckerberg mit seinem Sozialen Netzwerk als Spinner bezeichnet wurde, dass sogar anf\u00e4nglich das Internet f\u00fcr tot gesagt wurde.\n\n\"><br \/>\n<\/span><span title=\"Ein guter Anlass also , sich nochmals \u00fcber das Thema Trendsetter und Trends Gedanken zu machen.\">A good reason, then, to make himself anew about the themes and trends trendsetter thoughts. <\/span><span title=\"Bei einem Trend geht es um einen gesellschaftlichen Verwandlungsprozess, ausgel\u00f6st durch viele Faktoren und Prozesse.\">When a trend is about a social transformation process, triggered by many factors and processes. <\/span><span title=\"Diese rechtzeitig zu erkennen, zu verstehen und zu deuten, das ist schwierig und vor allem unsicher, zugegeben.\">This can be seen in time to understand and interpret, which is difficult and especially unsure added. <\/span><span title=\"Neben konkreten Daten (von Meinungsforschungsinstituten ausgewertet), sind viel Branchen-Erfahrung und Sensibilit\u00e4t n\u00f6tig, um Trends zu erkennen und darauf zu reagieren.\n\n\">In addition to specific data (from pollsters evaluated), a lot of industry experience and sensitivity needed to detect trends and to respond to it.<\/p>\n<p><\/span><span title=\"Wir sind sicher, dass OnePageDesign eine Zusatzoption mit viel Potenzial f\u00fcr viele F\u00e4lle bietet.\">We are sure that OnePageDesign provides an additional option with great potential for many cases. <\/span><span title=\"Zum Beispiel, um sch\u00f6ne Geschichten zu erz\u00e4hlen, die eine konkreten Handlungsverlauf haben.\">For example, to tell beautiful stories that have a specific course of action. <\/span><span title=\"Aber vor allem dienen Sie dazu, Landingspages zu installieren, um ein bestimmtes Produkt, eine bestimmte Aktion oder eine einmalige Kampagne st\u00e4rker herauszustellen und zu bewerben.\n\n\">But above all, you used to install landing pages to highlight a particular product, a specific action or a one-off campaign more and apply.<\/p>\n<p><\/span><span title=\"Auch sind wir sicher, dass sich das Nutzerverhalten stark ver\u00e4ndern wird.\">We are sure that user behavior will change dramatically. <\/span><span title=\"Die mobilen Endger\u00e4te (Smartphone oder Tablets), sind f\u00fcr das OnePageDesign pr\u00e4destiniert.\">The mobile terminals (smartphones and tablets) are ideal for the OnePageDesign. <\/span><span title=\"Der Nutzer wird durch die Inhalte gef\u00fchrt und muss sich nicht durch die Men\u00fcstruktur klicken.\">The user is guided through the contents and do not click through the menu structure. <\/span><span title=\"Das hat Vorteile, das bietet mehr M\u00f6glichkeiten einer emotionalen Ansprache.\">This has advantages that offers more possibilities of emotional response. <\/span><span title=\"Navigieren ist dennoch \u00fcber einzelne Ankerpunkte m\u00f6glich, so dass schnell eine Orientierung gegeben ist.\n\n\">Navigating is still on individual anchor points possible so that fast is given an orientation.<\/span><\/span><\/div>\n<div dir=\"ltr\"><span id=\"result_box\" class=\"\" lang=\"en\"><span title=\"Unsere Prognose: Je mehr Nutzer auf die mobilen Endger\u00e4te umsteigen, desto st\u00e4rker auch die \u00c4nderung des Nutzerverhaltens hin zum OnePageDesign.\">Our forecast: The more users switch to mobile devices, the greater the change in user behavior towards the OnePageDesign. <\/span><span title=\"Es greift au\u00dferdem auch das auf, was ebenfalls als Trend zu sehen ist: Geschichten erz\u00e4hlen und Text-Verknappung mit ausdrucksstarken Fotos.\">It also attacks also on what can also be seen as a trend: telling stories and text scarcity with expressive photos.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Somehow Germany is struggling to be a trendsetter in Internet. Since it was at an event to the question of conversion enabled sites, especially for the hotel industry. Well, besides the usual points, the question of OnePageDesign came on. But  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":15030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1150,1152,1147,1148],"tags":[1153,1154],"class_list":["post-15064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-die-welt-erklart-en","category-neues-aus-der-buchstabenfabrik-en","category-unter-den-scanner-geraten-en","category-webbed-en","tag-onepage-design-en","tag-trendscout-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Be a trendsetter or are you waiting for studies - pr-ide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be a trendsetter or are you waiting for studies - pr-ide\" \/>\n<meta property=\"og:description\" content=\"Somehow Germany is struggling to be a trendsetter in Internet. Since it was at an event to the question of conversion enabled sites, especially for the hotel industry. Well, besides the usual points, the question of OnePageDesign came on. But [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/\" \/>\n<meta property=\"og:site_name\" content=\"pr-ide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prideberlin\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-25T07:20:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-16T14:49:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pr-ide.de\/wp-content\/uploads\/2015\/02\/20150224_102940-EFFECTS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martina M\u00fcller\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martina M\u00fcller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/\"},\"author\":{\"name\":\"Martina M\u00fcller\",\"@id\":\"https:\/\/pr-ide.de\/#\/schema\/person\/7cff3097f838f10886a8ddb4a1dfedce\"},\"headline\":\"Be a trendsetter or are you waiting for studies\",\"datePublished\":\"2015-02-25T07:20:21+00:00\",\"dateModified\":\"2016-10-16T14:49:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\/\/pr-ide.de\/#organization\"},\"image\":{\"@id\":\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pr-ide.de\/wp-content\/uploads\/2015\/02\/20150224_102940-EFFECTS.jpg\",\"keywords\":[\"onepage design @en\",\"trendscout @en\"],\"articleSection\":[\"Die Welt erkl\u00e4rt! @en\",\"Neues aus der Buchstabenfabrik. @en\",\"Unter den Scanner geraten @en\",\"webbed @en\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/\",\"url\":\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/\",\"name\":\"Be a trendsetter or are you waiting for studies - pr-ide\",\"isPartOf\":{\"@id\":\"https:\/\/pr-ide.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pr-ide.de\/wp-content\/uploads\/2015\/02\/20150224_102940-EFFECTS.jpg\",\"datePublished\":\"2015-02-25T07:20:21+00:00\",\"dateModified\":\"2016-10-16T14:49:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#primaryimage\",\"url\":\"https:\/\/pr-ide.de\/wp-content\/uploads\/2015\/02\/20150224_102940-EFFECTS.jpg\",\"contentUrl\":\"https:\/\/pr-ide.de\/wp-content\/uploads\/2015\/02\/20150224_102940-EFFECTS.jpg\",\"width\":2048,\"height\":1536,\"caption\":\"Kreuzberg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pr-ide.de\/en\/the-agency-for-creative-success\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Be a trendsetter or are you waiting for studies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pr-ide.de\/#website\",\"url\":\"https:\/\/pr-ide.de\/\",\"name\":\"pr-ide\",\"description\":\"die agentur f\u00fcr kreative erfolge\",\"publisher\":{\"@id\":\"https:\/\/pr-ide.de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pr-ide.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pr-ide.de\/#organization\",\"name\":\"pr-ide\",\"url\":\"https:\/\/pr-ide.de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pr-ide.de\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"pr-ide\"},\"image\":{\"@id\":\"https:\/\/pr-ide.de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/prideberlin\/\",\"https:\/\/x.com\/pr_ide\",\"https:\/\/www.linkedin.com\/company\/pr-ide-gbr\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pr-ide.de\/#\/schema\/person\/7cff3097f838f10886a8ddb4a1dfedce\",\"name\":\"Martina M\u00fcller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/561aa09b9e87187e01da837e323f730f46e80fa427035fd00502b3dc65ba1dfd?s=96&d=robohash&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/561aa09b9e87187e01da837e323f730f46e80fa427035fd00502b3dc65ba1dfd?s=96&d=robohash&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/561aa09b9e87187e01da837e323f730f46e80fa427035fd00502b3dc65ba1dfd?s=96&d=robohash&r=g\",\"caption\":\"Martina M\u00fcller\"},\"description\":\"Martina M\u00fcller; PR Referentin, Berlin Seit 2001 Inhaberin von pr-ide pr &amp; industrial design, studierte Italienisch und Russisch und ist als PR-Referentin zertifiziert. Ihr Schwerpunkt bei pr-ide: Public Relations (klassische Medienarbeit und Aufbau einer Online-Reputation). Ihr Know How steht f\u00fcr kreative Konzepte und professionelle Umsetzung. IhreSt\u00e4rken sind ein ausgepr\u00e4gtes Organisationstalent und eine hohe Effektivit\u00e4t. Sie h\u00e4lt Vortr\u00e4ge und f\u00fchrt Seminar und Workshops zum Thema Online-Marketing durch.\",\"url\":\"https:\/\/pr-ide.de\/en\/blog\/author\/mmueller-2-2-2-2-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Be a trendsetter or are you waiting for studies - pr-ide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/","og_locale":"en_US","og_type":"article","og_title":"Be a trendsetter or are you waiting for studies - pr-ide","og_description":"Somehow Germany is struggling to be a trendsetter in Internet. Since it was at an event to the question of conversion enabled sites, especially for the hotel industry. Well, besides the usual points, the question of OnePageDesign came on. But [...]","og_url":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/","og_site_name":"pr-ide","article_publisher":"https:\/\/www.facebook.com\/prideberlin\/","article_published_time":"2015-02-25T07:20:21+00:00","article_modified_time":"2016-10-16T14:49:32+00:00","og_image":[{"width":2048,"height":1536,"url":"https:\/\/pr-ide.de\/wp-content\/uploads\/2015\/02\/20150224_102940-EFFECTS.jpg","type":"image\/jpeg"}],"author":"Martina M\u00fcller","twitter_misc":{"Written by":"Martina M\u00fcller","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#article","isPartOf":{"@id":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/"},"author":{"name":"Martina M\u00fcller","@id":"https:\/\/pr-ide.de\/#\/schema\/person\/7cff3097f838f10886a8ddb4a1dfedce"},"headline":"Be a trendsetter or are you waiting for studies","datePublished":"2015-02-25T07:20:21+00:00","dateModified":"2016-10-16T14:49:32+00:00","mainEntityOfPage":{"@id":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/"},"wordCount":332,"publisher":{"@id":"https:\/\/pr-ide.de\/#organization"},"image":{"@id":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#primaryimage"},"thumbnailUrl":"https:\/\/pr-ide.de\/wp-content\/uploads\/2015\/02\/20150224_102940-EFFECTS.jpg","keywords":["onepage design @en","trendscout @en"],"articleSection":["Die Welt erkl\u00e4rt! @en","Neues aus der Buchstabenfabrik. @en","Unter den Scanner geraten @en","webbed @en"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/","url":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/","name":"Be a trendsetter or are you waiting for studies - pr-ide","isPartOf":{"@id":"https:\/\/pr-ide.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#primaryimage"},"image":{"@id":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#primaryimage"},"thumbnailUrl":"https:\/\/pr-ide.de\/wp-content\/uploads\/2015\/02\/20150224_102940-EFFECTS.jpg","datePublished":"2015-02-25T07:20:21+00:00","dateModified":"2016-10-16T14:49:32+00:00","breadcrumb":{"@id":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#primaryimage","url":"https:\/\/pr-ide.de\/wp-content\/uploads\/2015\/02\/20150224_102940-EFFECTS.jpg","contentUrl":"https:\/\/pr-ide.de\/wp-content\/uploads\/2015\/02\/20150224_102940-EFFECTS.jpg","width":2048,"height":1536,"caption":"Kreuzberg"},{"@type":"BreadcrumbList","@id":"https:\/\/pr-ide.de\/en\/blog\/2015\/02\/be-a-trendsetter-or-are-you-waiting-for-studies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pr-ide.de\/en\/the-agency-for-creative-success\/"},{"@type":"ListItem","position":2,"name":"Be a trendsetter or are you waiting for studies"}]},{"@type":"WebSite","@id":"https:\/\/pr-ide.de\/#website","url":"https:\/\/pr-ide.de\/","name":"pr-ide","description":"die agentur f\u00fcr kreative erfolge","publisher":{"@id":"https:\/\/pr-ide.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pr-ide.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pr-ide.de\/#organization","name":"pr-ide","url":"https:\/\/pr-ide.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pr-ide.de\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"pr-ide"},"image":{"@id":"https:\/\/pr-ide.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prideberlin\/","https:\/\/x.com\/pr_ide","https:\/\/www.linkedin.com\/company\/pr-ide-gbr\/"]},{"@type":"Person","@id":"https:\/\/pr-ide.de\/#\/schema\/person\/7cff3097f838f10886a8ddb4a1dfedce","name":"Martina M\u00fcller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/561aa09b9e87187e01da837e323f730f46e80fa427035fd00502b3dc65ba1dfd?s=96&d=robohash&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/561aa09b9e87187e01da837e323f730f46e80fa427035fd00502b3dc65ba1dfd?s=96&d=robohash&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/561aa09b9e87187e01da837e323f730f46e80fa427035fd00502b3dc65ba1dfd?s=96&d=robohash&r=g","caption":"Martina M\u00fcller"},"description":"Martina M\u00fcller; PR Referentin, Berlin Seit 2001 Inhaberin von pr-ide pr &amp; industrial design, studierte Italienisch und Russisch und ist als PR-Referentin zertifiziert. Ihr Schwerpunkt bei pr-ide: Public Relations (klassische Medienarbeit und Aufbau einer Online-Reputation). Ihr Know How steht f\u00fcr kreative Konzepte und professionelle Umsetzung. IhreSt\u00e4rken sind ein ausgepr\u00e4gtes Organisationstalent und eine hohe Effektivit\u00e4t. Sie h\u00e4lt Vortr\u00e4ge und f\u00fchrt Seminar und Workshops zum Thema Online-Marketing durch.","url":"https:\/\/pr-ide.de\/en\/blog\/author\/mmueller-2-2-2-2-2\/"}]}},"jetpack_featured_media_url":"https:\/\/pr-ide.de\/wp-content\/uploads\/2015\/02\/20150224_102940-EFFECTS.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pr-ide.de\/en\/wp-json\/wp\/v2\/posts\/15064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pr-ide.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pr-ide.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pr-ide.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pr-ide.de\/en\/wp-json\/wp\/v2\/comments?post=15064"}],"version-history":[{"count":0,"href":"https:\/\/pr-ide.de\/en\/wp-json\/wp\/v2\/posts\/15064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pr-ide.de\/en\/wp-json\/wp\/v2\/media\/15030"}],"wp:attachment":[{"href":"https:\/\/pr-ide.de\/en\/wp-json\/wp\/v2\/media?parent=15064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pr-ide.de\/en\/wp-json\/wp\/v2\/categories?post=15064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pr-ide.de\/en\/wp-json\/wp\/v2\/tags?post=15064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}