{"id":16982,"date":"2016-09-14T14:41:30","date_gmt":"2016-09-14T13:41:30","guid":{"rendered":"https:\/\/pr-ide.de\/?p=16982"},"modified":"2016-09-14T14:43:02","modified_gmt":"2016-09-14T13:43:02","slug":"keywords-google-adword-facebook-ads","status":"publish","type":"post","link":"https:\/\/pr-ide.de\/en\/blog\/2016\/09\/keywords-google-adword-facebook-ads\/","title":{"rendered":"Keywords – Google Adword – Facebook Ads"},"content":{"rendered":"

Der Designer ist kein Werbeprofi – wundert sich aber wie die Zahlung von Anzeigen im Onlinen Gesch\u00e4ft su funktioniert. Versuch einer Erkl\u00e4rung.<\/h3>\n

Immer wieder wenn ich mich mit Google AdWords oder Facebook Ads besch\u00e4ftigen muss, stelle ich mir Bilder oder Geschichten wie folgende vor: Morgens beim B\u00e4cker der Wunsch nach drei Schrippen, ungef\u00e4hr 30 Cent das St\u00fcck \u2013 aus biologisch dynamischer Bodenhaltung etwas mehr. Diese wandern in die T\u00fcte, der Kunde hinter mir sagt er zahlt 35 Cent, der weiter hinten in der Schlange stehende sagt \u201eIch nehme sie f\u00fcr 40!!\u201c Wird dann aber von der Dame mit Dackel um weitere 5 Cent \u00fcberboten. L\u00e4chelnd \u00fcberreicht der B\u00e4cker die T\u00fcte an die Dame. Ich bin leer ausgegangen \u2013 was bedeutet wieder hintenanstellen.<\/p>\n

Oder Abends kaufen \u2013 dann ist die Menge der Mitbieter kleiner und ich habe gute Chancen die Schrippen f\u00fcr 25 Cent zu bekommen.<\/p>\n

Klingt komisch?<\/p>\n

Aber so l\u00e4uft es ab im online Werbegesch\u00e4ft. Nur statt Schrippen wandern hier Keywords \u00fcber den Tresen.<\/p>\n

Schlagw\u00f6rter werden versteigert, der H\u00f6chstbietende bekommt seine Anzeige dem m\u00f6glichen Kunden gezeigt.<\/p>\n

Allerdings sind hier Zahlungsempf\u00e4nger, Versteigerer und Verk\u00e4ufer ein und dieselbe Person. Damit das nicht zu verwirrend ist wird dem Anzeigekunden auch nicht mitgeteilt wer da wie mitbietet \u2013 etwas Vertrauen muss ja schon sein ;)<\/p>\n

Oder habe ich da was nicht verstanden?
\nSiehe auch:
\nDas Kleine Einmaleins der Keywords<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Der Designer ist kein Werbeprofi – wundert sich aber wie die Zahlung von Anzeigen im Onlinen Gesch\u00e4ft su funktioniert. Versuch einer Erkl\u00e4rung. 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