{"id":2698,"date":"2012-08-13T10:35:49","date_gmt":"2012-08-13T09:35:49","guid":{"rendered":"http:\/\/blog.pr-ide.de\/?p=2698"},"modified":"2016-10-16T15:51:53","modified_gmt":"2016-10-16T14:51:53","slug":"kann-pr-schaden","status":"publish","type":"post","link":"https:\/\/pr-ide.de\/en\/blog\/2012\/08\/kann-pr-schaden\/","title":{"rendered":"Kann PR schaden?"},"content":{"rendered":"

\"\"<\/a>Kann PR eigentlich schaden? Jedes Unternehmen w\u00fcrde dies sicherlich mit nein beantworten und sich dar\u00fcber freuen, eine starke \u00f6ffentlich Wahrnehmung \u2013 solider als die \u00fcblichen Werbema\u00dfnahmen, weil eben glaubw\u00fcrdiger \u2013 zu erhalten. Das ist aber nicht immer so. Aus meiner Sicht m\u00fcssen einige Voraussetzungen geschaffen sein, die PR eigentlich erst m\u00f6glich machen. Eine davon ist: Das Produkt muss tip-top sein und Sinn machen, seinen Kunden einen wirklichen Mehrwert verschaffen und das Unternehmen muss die Medien-Mechanismen verstehen und damit etwas pr-geschult sein. Gerade wird ein Unternehmen durch die Medien transportiert, das in seiner Anfangsphase st\u00e4ndig seine Umsatzzahlen \u00f6ffentlich machen und jeden Entwicklungsschritt preisgeben muss (Internetblasen-Unternehmen dej\u00e0-vu!). F\u00fcr dieses Unternehmen w\u00e4ren sicherlich die leiseren T\u00f6ne besser!<\/p>\n","protected":false},"excerpt":{"rendered":"

Kann PR eigentlich schaden? Jedes Unternehmen w\u00fcrde dies sicherlich mit nein beantworten und sich dar\u00fcber freuen, eine starke \u00f6ffentlich Wahrnehmung \u2013 solider als die \u00fcblichen Werbema\u00dfnahmen, weil eben glaubw\u00fcrdiger \u2013 zu erhalten. Das ist aber nicht immer so. Aus meiner […]<\/p>\n","protected":false},"author":2,"featured_media":2700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,564],"tags":[1305,565],"class_list":["post-2698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-public-relations","tag-pr","tag-wahrnehmung"],"yoast_head":"\nKann PR schaden? - pr-ide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pr-ide.de\/blog\/2012\/08\/kann-pr-schaden\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kann PR schaden? - pr-ide\" \/>\n<meta property=\"og:description\" content=\"Kann PR eigentlich schaden? Jedes Unternehmen w\u00fcrde dies sicherlich mit nein beantworten und sich dar\u00fcber freuen, eine starke \u00f6ffentlich Wahrnehmung \u2013 solider als die \u00fcblichen Werbema\u00dfnahmen, weil eben glaubw\u00fcrdiger \u2013 zu erhalten. Das ist aber nicht immer so. 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