Made in Germany became popular and sought after in America, partly because of the technical quality and partly because of the design. This could now become more expensive for consumers there. The future president’s previous statements suggest higher import duties. The aim – clearly, to relocate production and thus jobs to the States. Some German manufacturers have already taken precautions and set up production facilities in the US some time ago. This has already worked for other countries. A Japanese motorcycle manufacturer had already relocated its production there in the 80s. This was so successful that a US manufacturer filed a lawsuit because the design and sound (!) were allegedly copied. Somehow, an out-of-court settlement was reached. The factory now builds Japanese cars, while the US motorcycle manufacturer is battling a shitstorm on social media because it has outsourced production to low-wage countries. But what if design performance Made in Germany was exported to the States? Combining German design expertise with production in the USA offers a unique opportunity to create products that are characterized by functionality, quality and aesthetics. By leveraging these strengths, companies can not only exceed the demands of American consumers, but also ensure sustainable success in the market, right? German product design enjoys an excellent reputation worldwide, especially for its combination of functionality, quality and aesthetics. These characteristics make it a valuable approach to developing products for the American market – even if these products are produced directly in the USA…

1. Functionality and precision

German design is characterized by a clear, functional focus. Products are designed to enable users to operate them intuitively and to offer a high level of practical benefit. This approach fits perfectly with the American market, where consumers prefer solutions that are both efficient and durable.

2. Excellent engineering

German design philosophy often integrates technical excellence and innovative approaches that ensure high quality. This can help American manufacturers differentiate their products from competitors by offering reliability and superior performance – two values that are also valued in the U.S. market.

3. Timeless design

German product design often pursues a timeless aesthetic that not only corresponds to current trends but also remains attractive in the long term. This is particularly relevant for the American market, where durability and value are increasingly valued. Products with a clear, minimalist design appeal to many target groups and are ideal for different consumer sectors.

4. Sustainability as a competitive advantage

In Germany, sustainability is a central part of design. This philosophy can help develop products for the American market that combine ecological responsibility with innovative materials and processes. As environmentally friendly products are increasingly in demand in the USA, this aspect can increase attractiveness and marketability.

5. Cultural differentiation and adaptability

While German design is known for its universal applicability, German designers often take cultural differences into account as well. When developing products for the American market, aspects such as operating habits, color preferences or regional preferences can be taken into account. This results in products that are both internationally inspiring and locally relevant.

6. Value creation in American production

By applying German design principles, products produced in the USA can also benefit from optimized manufacturing processes. The focus on efficiency and quality helps to reduce production costs while increasing final quality. This leads to a competitive advantage for American manufacturers who want to offer high-quality products “Made in America”.