Corporate design is more than cosmetic – it is strategic visibility.
I’m sitting by the Baltic Sea, an e-bike zips past me.
Nothing unusual – except for the color scheme:
A rich seed green (RAL 6105), flanked by light gray (RAL 7070) and an accent red (RAL 3110).
No typography, no logo, and yet crystal clear: the corporate identity of an agricultural machinery manufacturer.
What comes into play here is the principle of preattentive perception – our brain recognizes brands faster through visual codes than through language.
Colors are often the strongest semantic trigger in corporate design.
Why? Because they do three things at once:
- Recognition: Even without a signet, it is clear which brand is speaking here.
- Differentiation: In a sea of black, silver and pastel e-bikes, this color scheme makes a statement.
- Brand consistency: Color values that run through product lines, touchpoints, and even new product worlds strengthen the overall effect.
A consistent, systematically implemented CD not only increases recognition, it also lowers the cognitive barrier to entry.
In other words: Those who design well are understood more quickly.
Good design isn’t loud. It’s precise.
As a designer with decades of experience in product development, brand management and design systems, I know:
Strong design doesn’t start with the logo – it starts with thinking.
If you want to take a brand identity to the next level from surface to core, let’s talk.
