The agency for industrial design, marketing and communication

We ( Martina Müller and Philipp Sack) are pr-ide – since May 2001. And we too are getting used to thinking differently in this crazy world, acting differently and advising differently.

We design, create and make ideas tangible!

We develop strategies, do communication and creation , write and look for the best form of presentation for your company. But we adapt to the speed of change and focus even more on the digital world. We react, try things out, abandon stereotypical thinking and thus lead companies to high visibility in their segment.

We work together with partners and can therefore act across disciplines and locations. This allows us to remain flexible so that we can respond to our customers’ individual problem situations without incurring high overhead costs.

Martina Mueller

Martina Müller
  • PR consultant
  • Certified Social Media Manager (TH Cologne)
  • Multimedia concept designer
  • A. Linguist and literary scholar for Russian and Italian

Strategic communication planning and implementation, social media management (including posting texts), brand development and storytelling

My passion is communication

not just chatter with a champagne glass, but the strategically planned and well thought-out for companies. With practical experience from 20 years of PR work for larger and smaller companies, 10 years of experience in the international area of institution building (NGO sector), I can somnambulantly rely on my intuition when it comes to finding the right communication approach . It is exciting for me to keep getting to know new industries and to develop new topics. I know my way around water sports tourism best, because I have advised and implemented many brand development projects in recent years.

I’m actually a “digital native”.

The possibilities of the internet inspired me from the very beginning and I saw this as an opportunity for PR work. I was able to convince hoteliers to blog. The first hotel blog I/we installed was the first in Germany and has received several awards. With the certification as a social media manager at the TH Köln, I have deepened my knowledge of KPIs, monitoring, influencer research, conversion through content and knowledge of the individual social media channels. My portfolio has grown.

I am also a qualified yoga teacher (500h/ BDY).

Yoga helps me to focus and to keep the emotional balance in the challenging professional field. In my view, yoga and PR are not opposites, but complementary areas.

But ultimately I’m a PR professional to the core, well structured and mastermind of networks. Every day I am motivated anew to convince decision-makers of good ideas and preferably to implement them.

What I’m passionate about and what I would still like to do

  • Sailing across the Atlantic
  • Learn yoga in an ashram in Rishikesh
  • Play the Indian harmonium perfectly
  • Go into the splits
  • Get to know Cuba by bike
  • Write a book
  • There would be so much more… Work for now.

If you would like to know more about what I can do for marketing communication in your company, then simply contact me and we will discuss it. Maybe you just want to know whether you can still start yoga at your age, which style suits you, or we can exchange some sailor’s yarn about the most beautiful routes on the Baltic Sea.

Philip Sack

Philipp Sack
  • Industrial designer for investment and consumer goods, with passion!!
  • Also web and graphic designers with unusual ideas
  • also been a lecturer at the University of the Arts.

has shifted to capital goods design over the course of my almost 30 years of design experience. I benefit from my affinity for new techniques and technologies.

This also meant that I dealt with the possibilities of the internet early on and included web design and programming in my portfolio. The first hotel blog in Germany that we designed and implemented with pr-ide received several awards.

Finding solutions to problems that have not yet been recognized as such is very appealing.

I am enthusiastic about developing unusual design approaches for existing products or about completely rethinking and designing products. I enjoy surprising people with unusual ideas, while increasingly focusing on sustainability.

Inventions are my passion

And if nothing is going on, I also like to work on my own product ideas and implement them. As a decoration for the trade fair, I invented the PapMan, which is now used by the transfer company perperson[Foto] is still in use as “Avatar”.

With every commodity I see immediately what could be improved.

This is both a blessing and a curse at the same time, because the sketchpad with new ideas has become my notebook. I see products that need improvement all the time. In the case of a grill, this even led to in-house production. After several prototypes, the grill is, TWOHALB; On the market for almost two years now, with probably the flattest FLACHwieFLUNDER barbecue tongs for a year now. Both are produced in Berlin.

What I’m passionate about and would like to do one day

  • Rush across the Atlantic in a sailing boat
  • Run at the next Berlin Half Marathon
  • Help out on an oyster farm
  • Be part of the first journey through time….

You can send me inquiries for design advice, redesign of industrial goods, future technology in agriculture or to exchange ideas about sustainable grilling starting with grill recipes, about the fuel or the grill itself or sailing in strong winds…

Stories

  • Designer at Work

Spree babble #6

Designer? What is he actually doing? Is every pair of pants worn by a designer a pair of designer jeans?  

Sketched with AI

Drawing is easy - you just have to look! That's what my drawing teacher said, which left a lasting impression. Drawing or sketching is also idea generation - or visualization using the supplementary [...]

  • agritechnika

design goes agritechnika

The pandemic is almost forgotten. It is once again possible to travel by train and fly without wearing a mask, and the panic attacks felt by people positioned around a subway passenger battling a coughing [...]

  • Lastenrad modular
  • Lastenrad modular
  • Lastenrad modular
  • Lastenrad modular

Modular cargo bikes

Modular cargo bikes are thus an innovative and practical solution to various transportation problems.

Tourism PR starts at the front door!

Berlin is a city steeped in history, which has preserved many traces of the past. From the medieval merchant city to the Prussian residence to the divided and reunited capital of Germany, Berlin has undergone [...]

KI – und was wir damit machen!

Hallo, liebe Leserinnen und Leser, ich habe ein spannendes Experiment gewagt: Ich habe drei Artikel in meinem Blog durch eine künstliche Intelligenz (KI) schreiben lassen, sogar diesen hinweisenden Artikel darauf. Warum habe ich das getan? [...]

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