Data protection

As of September 25, 2026

The protection of personal data is important to us. Below, we provide information about what personal data is processed when you visit our website and use our services, for what purposes this is done, and what rights you have.

Scope of Application

This Privacy Policy applies to the pr-ide.de website as well as to other online services operated by pr-ide that expressly refer to this Privacy Policy.

This includes, in particular, the “LichtKlar” quiz provided by pr-ide at https://24hal.de/test/lichtklar/.

If specific data processing activities take place only in connection with a particular service, we will explicitly note this in the relevant sections.

1. Data Controller

The entity responsible for data processing on this website is:

pr-ide GbR
Krefelder Straße 11A
10555 Berlin
Germany

Represented by:
Martina Müller and Philipp Sack

Phone: +49 30 6860203
Email: info@pr-ide.de

 

2. General Information on Data Processing

We process personal data only to the extent necessary for the operation of our website, communication with you, the performance of contracts, or the provision of features, or if you have consented to the processing.

Depending on the type of processing, this is based in particular on:

  • Art. 6(1)(a) of the GDPR – Consent,
  • Art. 6(1)(b) of the GDPR – Contract or precontractual measures,
  • Art. 6(1)(c) of the GDPR – legal obligations,
  • Art. 6(1)(f) of the GDPR – legitimate interests.

Personal data is stored only for as long as is necessary for the respective purpose or as required by statutory retention obligations.

3. Hosting and Server Log Files

When you visit our website, the web server processes information that is technically necessary. This may include, in particular:

  • IP address,
  • Date and time of access,
  • page or file accessed,
  • Browser type and browser version,
  • Operating system,
  • previously visited website,
  • Amount of data transferred.

This processing is necessary to provide our website from a technical standpoint and to ensure its stability and security.

The legal basis is Article 6(1)(f) of the GDPR. Our legitimate interest lies in the secure and reliable operation of our website.

Our hosting provider processes the data collected in this process on our behalf.

4. Encrypted Connection

Our website is hosted via an encrypted HTTPS connection. This protects data transmitted between your browser and our server from being intercepted by third parties.

5. Cookies and Consent Management

Our website uses cookies and similar technologies. Some of these are technically necessary to ensure that the website and specifically requested features can be provided.

Other technologies, particularly those used for statistical purposes or to access external services, are used only if you have given your prior consent.

We use Complianz | GDPR/CCPA Cookie Consent to manage your consent settings.

This stores the selection you made in the cookie banner so that your choice can be taken into account when you visit the site again.

Technically necessary cookies and access to your device are provided in accordance with Section 25(2) of the TDDDG. Consent is generally required for non-essential cookies or similar access.

To the extent that consent is required, the storage of or access to personal data is based on § 25(1) of the TDDDG, and the subsequent processing of personal data is based on Article 6(1)(a) of the GDPR.

You can change or revoke your preferences at any time via the cookie settings on our website.

You can also find details about the cookies currently in use in our Cookie Policy.

6. Making Contact

If you contact us by email, phone, or through a contact form, we will process the data you provide in order to handle your inquiry.

These may include, in particular:

  • Name,
  • Email address,
  • Subject,
  • Content of your message,
  • Additional information provided voluntarily.

Messages received via contact forms can be stored within our WordPress installation using Flamingo or Advanced Flamingo.

Processing of business or pre-contractual inquiries is based on Article 6(1)(b) of the GDPR. Processing of other inquiries is based on our legitimate interest in appropriate communication pursuant to Article 6(1)(f) of the GDPR.

The data will be deleted once the request has been fully processed and there are no legal retention requirements or other legitimate reasons for further storage.

7. Newsletter

You can subscribe to our newsletter on our website.

Newsletter subscriptions are forwarded via a dedicated pr-ide solution to phpList, the newsletter system we use.

In particular, your email address and the data required to document your registration will be processed.

Registration is done using the double opt-in process. After registering, you will receive an email asking you to confirm that you actually want to receive the newsletter.

The legal basis is your consent pursuant to Article 6(1)(a) of the GDPR.

You can unsubscribe from the newsletter at any time by clicking the unsubscribe link in the newsletter or by sending us a message.

After you unsubscribe, your data will be removed from the active newsletter distribution list. Data required to prove that consent was given may also be stored for the period required by law.

8. LichtKlar – Quiz and Certificate Delivery

We offer the “LichtKlar” quiz on a separate website that we operate.

In general, you can participate in the quiz without providing an email address.

After completing the quiz, users have the option to have a personalized certificate sent to them via email. To do this, we process the data provided by the user, specifically the email address, the information required to generate the certificate, and the quiz score.

The email address will be used solely to send the requested certificate once. It will not be used for newsletters, advertising, or other marketing purposes.

The legal basis for this processing is your consent pursuant to Art. 6(1)(a) of the GDPR .

The personal data collected for shipping purposes will be deleted once the shipment has been completed, provided that no legal obligations or compelling technical reasons prevent immediate deletion.

To the extent that technical service providers, such as our hosting or email provider, are used to send the email, they receive the data only to the extent necessary for technical processing.

9. Google Analytics

We use Google Analytics 4 to analyze website usage statistics. The technical integration is handled, among other things, via the WordPress plugin MonsterInsights.

For example, Google Analytics processes information about:

  • pages viewed,
  • The time and duration of a visit,
  • approximate geographic location,
  • Device type,
  • Browser,
  • Source of a visit.

Google Analytics is only enabled on our website if you have consented to the corresponding data processing in the cookie banner.

The legal basis is your consent pursuant to Article 6(1)(a) of the GDPR in conjunction with Section 25(1) of the TDDDG.

Google states that for users in the EU, Switzerland, and the United Kingdom, individual IP addresses are not logged or stored. The IP address is used to derive approximate location information and is then discarded. :

Within the European Economic Area, the provider is, in particular, Google Ireland Limited. As part of the provision of this service, data may also be processed by companies within the Google Group located outside the European Economic Area.

You can withdraw your consent at any time using our cookie consent tool.

10. Live Chat with tawk.to

We use the live chat service tawk.to on our website.
The provider is:
tawk.to Inc.
187 East Warm Springs Rd, SB298
Las Vegas, NV 89119
USA
The live chat is initially blocked by our consent management system, Complianz. A connection to tawk.to is only established once you have consented to the “Marketing” category in the cookie banner.
The chat widget is loaded only after you have given your consent. In the process, technical information such as your IP address, browser and device information, as well as the time and duration of use, may be transmitted to tawk.to.
If you use the chat, any information you voluntarily provide may also be processed, in particular:

  • Name,
  • Email address,
  • Content of your message,
  • Communication History.

tawk.to also displays its own consent dialog before chat communication begins.
The legal basis for loading the chat service is your consent pursuant to Article 6(1)(a) of the GDPR in conjunction with Section 25(1) of the TDDDG. To the extent that the communication serves to initiate or fulfill a contract, Article 6(1)(b) of the GDPR may also apply to further processing.
You may revoke your consent at any time via the cookie settings on our website, effective for the future.

11. Jetpack

On our website, we use Jetpack, a service provided by the Automattic Group.

Jetpack provides various technical features for WordPress. Depending on which features are enabled, technical information about our website, connection data, and usage information, in particular, may be processed or synchronized with WordPress.com services.

For users in Europe, Automattic services are generally provided by, among others, Aut O’Mattic A8C Ireland Ltd., Dublin, Ireland. Companies within the Automattic Group in the United States may also be involved in specific processing activities.

The data that Jetpack processes depends on which modules are actually activated. Automattic notes that certain Jetpack features may synchronize data with WordPress.com or process technical usage information.

To the extent that Jetpack is used for technically necessary security or operational functions, the processing is based on Article 6(1)(f) of the GDPR.

If a feature involves analysis or similar processing that is not technically necessary, it will be used only with the user’s consent.

12. User Account and Registration

On our website, you can create a user account.

In particular, the following data may be processed:

  • Name,
  • Email address,
  • Username,
  • Date of registration,
  • Technical connection specifications.

The purpose of this processing is to provide and manage the user account.

The legal basis is Article 6(1)(b) of the GDPR, insofar as the user account is necessary for the performance of a contract or for the use of the corresponding services. In all other cases, processing may be based on Article 6(1)(f) of the GDPR.

13. WooCommerce and Orders

We use WooCommerce for our store and ordering features.

When you place an order through our website, we process the information necessary to fulfill the order, specifically:

  • Name,
  • Billing address and, if applicable, shipping address,
  • Email address,
  • Phone number,
  • products or services ordered,
  • Order total,
  • selected payment method,
  • Date of order.

WooCommerce uses technically necessary cookies to manage, among other things, the shopping cart and session during the checkout process.

The processing is based on Article 6(1)(b) of the GDPR.

To the extent that we are required to retain order and billing data due to commercial or tax law obligations, we do so pursuant to Article 6(1)(c) of the GDPR.

WooCommerce is part of the Automattic Group. For European users, WooCommerce Ireland Ltd. in Dublin is designated as the provider of Woo services, among others; certain data processing activities may also be carried out by affiliated companies.

Payment Processing

If external payment service providers are used for an order, the data required for payment processing will be transmitted to the selected provider.

The available payment methods are displayed during the checkout process.

The processing is based on Article 6(1)(b) of the GDPR.

14. Podcasts

We use Blubrry PowerPress to publish and embed podcast content.

When a podcast episode is accessed, technically necessary connection data is transmitted to the server from which the respective audio file is delivered. This may include, in particular, the IP address, browser information, the time of access, and the requested file.

When you click on links to external podcast platforms, you will leave our website. The respective provider is responsible for the data processing that takes place there.

15. External Links and Social Networks

Our website contains links to external websites and, where applicable, to our profiles on social media platforms such as LinkedIn or Mastodon.

With a standard external link, simply visiting our website does not establish a connection to the linked platform.

Only when you click on such a link will you leave our website, at which point the privacy policy of the respective provider will apply.

We do not use social media tracking plugins from Twitter/X, XING, Facebook, or similar services.

16. Fonts

Our website does not load any Google Fonts directly from Google’s servers.

The fonts used are hosted locally, or the external integration of Google Fonts is technically prevented.

This means that no connection to Google is established solely for the purpose of displaying the fonts.

17. Technical Optimization, Caching, and Backups

To ensure the secure and high-performance operation of our website, we use technical systems for caching, database optimization, and data backup.

Data that is already stored within our WordPress installation may occasionally be included in cache files or backups.

Data processing is based on our legitimate interest in the security, availability, and recoverability of our website, in accordance with Article 6(1)(f) of the GDPR.

18. Recipients and Data Processors

Personal data will only be disclosed to third parties if it is necessary to provide a service you have requested, if a service provider is acting on our behalf, if there is a legal obligation to do so, or if you have consented to the disclosure.

To the extent that service providers process personal data exclusively on our behalf, we enter into data processing agreements in accordance with Article 28 of the GDPR, to the extent required by law.

19. Data Transfer Outside the European Economic Area

Some of the service providers we use may also process personal data outside the European Union or the European Economic Area.

Such a transfer will take place only in accordance with the legal requirements.

The following, in particular, can be used for this purpose:

  • an adequacy decision by the European Commission,
  • the EU-U.S. Data Privacy Framework,
  • Standard contractual clauses approved by the European Commission.

20. Retention Period

Unless a specific retention period is specified in this Privacy Policy, we store personal data only for as long as is necessary for the respective purpose of processing.

Statutory retention periods remain unaffected.

If the purpose of processing no longer applies and there is no longer a legal obligation to retain the data, the data in question will be deleted.

21. Your Rights

Subject to the statutory requirements, you have the following rights in particular:

  • the right to information under Article 15 of the GDPR,
  • the right to rectification under Article 16 of the GDPR,
  • the right to erasure under Article 17 of the GDPR,
  • the right to restriction of processing pursuant to Article 18 of the GDPR,
  • the right to data portability under Article 20 of the GDPR,
  • the right to object under Article 21 of the GDPR.

If processing is based on your consent, you may withdraw that consent at any time with future effect, in accordance with Article 7(3) of the GDPR.

In addition, pursuant to Article 77 of the GDPR, you have the right to lodge a complaint with a data protection supervisory authority. The Berlin Data Protection Authority also explicitly mentions these rights.

In particular, the following are responsible for us:

Berlin Commissioner for Data Protection and Freedom of Information
Alt-Moabit 59–61
10555 Berlin

Phone: +49 30 13889-0
Email: mailbox@datenschutz-berlin.de :

22. Objection to Direct Marketing

If personal data is processed for the purpose of direct marketing, you may object to this processing at any time.

Once you have objected, the personal data in question will no longer be used for direct marketing purposes.

23. Automated Decisions

We do not use any fully automated decision-making processes—including profiling—that have legal effects on you or significantly affect you in a comparable manner.

24. Updates to This Privacy Policy

We will update this Privacy Policy if our website, the services we use, or the legal framework change.

The current version published on our website is the authoritative one.

As of September 25, 2026