Project Description
After 8 years with the current Strautmann logo, the company will gradually relaunch the logo to a new design in 2022.
For a modern look and a simpler silhouette, Strautmann has decided to dispense with the preceding “BSL” diamond in the future. The “BSL” stands for Bernhard Strautmann Landmaschinen (Agricultural machinery) and thus always referred to the company founder.
In simplified terms, however, the company B. Strautmann & Söhne is mostly referred to as “Strautmann”. In order to take this into account, a logo design with pure Strautmann lettering will be used in the future.
The previously prefixed diamond can still be found in the design and now surrounds the initial letter “S”.
The corporate colors green (RAL 6017) and yellow (RAL 1023) are retained for recognition value. The labeling of the machines as well as the entire external appearance of the company will be gradually adapted and converted in the course of 2022.
