Corporate identity is an important tool for presenting the quality and value of a brand to the outside world. It is also a sign of trust when a company commissions an agency to revise the logo and corporate design. The well-known agricultural machinery factory Strautmann is now implementing our concept, which of course makes us very happy.

The new logo is the combination of the previous lettering and the acronym BSL (Bernhard Strautmann Lengerich), which is also used, in the form of a rhombus. The rhombus is thus integrated into the eponymous part and remains as an optical element.