pr-ide @ NACHTSCHICHT Berlin 2026 On February 20th, it's that time again:We're swapping our evenings for eight hours of creative work – voluntarily, in the middle of the night, for an organization that deserves support.Welcome to NIGHT SHIFT Berlin [...]
It Is a Decision. Many capital goods do not fail in the market.They fail earlier — in a moment that often goes unnoticed inside the organization. It is the moment when decisions are postponed because they feel uncomfortable.Or because there [...]
Why Strautmann’s New Visual Identity Is a Business Decision** Corporate design is often reduced to a simple question:Do you like it or not? For companies like Strautmann, that question misses the point.Here, design is not about taste. It is about [...]
1. The fields aren’t empty – they’re connected. By 2035, tractors have become a rare sight.The few that remain run on electricity or green ammonia.Drones – tethered or solar-powered – handle most of the seeding, fertilizing, and crop protection work.Traditional [...]
On Responsibility, Design, and the Weakest Link 5:30 a.m.The wind blows 25 knots, gusting to 35. I’m sitting on the swim platform of a sailboat, anchored in what should be a calm bay.The sea is restless, the boat [...]
Vom Cappuccino zur Konzept-Idee Es beginnt wie so vieles: mit einer fixen Idee.Man geht ins Museum, sieht große Kunst, denkt tiefe Gedanken – und landet am Ende doch im Café.Denn ganz ehrlich: der Cappuccino ist oft genauso wichtig wie die [...]
On a recent train ride, I experienced one of those moments you could dismiss as coincidence – but which, upon closer look, becomes a small design lesson. I folded down the little tray table from the seatback, placed my phone [...]
Let’s be honest: the default WordPress login page is… well, practical.But about as exciting as a concrete wall on a foggy November morning in Berlin. ? That bothered me – and I thought: There must be a better way! So [...]
The pharmaceutical industry is changing rapidly. Artificial intelligence promises faster research, more precise active ingredients, and more efficient production. But without communication, many innovations remain stuck in the laboratory. ? In our new white paper,we show how AI and PR [...]
Was haben Designprozesse, Segeltrimm und Motorradwartung gemeinsam? Eine ganze Menge – zumindest, wenn man Robert M. Pirsigs Buch „Zen and the Art of Motorcycle Maintenance“ gelesen hat. Ein persönlicher Blick auf Qualität, Haltung und Handwerk.
