The agency for industrial design, marketing and communication
Innovative ideas that make an impact – your agency for sustainable design in Berlin
Welcome to PR-IDE, your creative think tank for future-oriented product design. Located in the heart of Berlin, we combine fresh ideas with in-depth expertise to develop sustainable solutions for capital and consumer goods. Our focus? Design that not only looks good but also works – for industries that really matter: medical technology, agriculture, and energy technology.
Whether product development or strategic project consulting: With our many years of experience, we bring clarity to complex decision-making processes and create lasting added value. From the initial sketch to the marketable solution, we accompany you with creativity, pragmatism, and an eye for the essentials.
Have we piqued your curiosity? Then let’s tackle your challenges together – we look forward to speaking with you!

Martina Mueller
- PR consultant
- Certified Social Media Manager (TH Cologne)
- Multimedia concept designer
- A. Linguist and literary scholar for Russian and Italian
- projects
Strategic communication planning and implementation, social media management (including posting texts), brand development and storytelling
My passion is communication
not just chatter with a champagne glass, but the strategically planned and well thought-out for companies. With practical experience from 20 years of PR work for larger and smaller companies, 10 years of experience in the international area of institution building (NGO sector), I can somnambulantly rely on my intuition when it comes to finding the right communication approach . It is exciting for me to keep getting to know new industries and to develop new topics. I know my way around water sports tourism best, because I have advised and implemented many brand development projects in recent years.
I’m actually a “digital native”.
The possibilities of the internet inspired me from the very beginning and I saw this as an opportunity for PR work. I was able to convince hoteliers to blog. The first hotel blog I/we installed was the first in Germany and has received several awards. With the certification as a social media manager at the TH Köln, I have deepened my knowledge of KPIs, monitoring, influencer research, conversion through content and knowledge of the individual social media channels. My portfolio has grown.
I am also a qualified yoga teacher (500h/ BDY).
Yoga helps me to focus and to keep the emotional balance in the challenging professional field. In my view, yoga and PR are not opposites, but complementary areas.
But ultimately I’m a PR professional to the core, well structured and mastermind of networks. Every day I am motivated anew to convince decision-makers of good ideas and preferably to implement them.
What I’m passionate about and what I would still like to do
- Sailing across the Atlantic
- Learn yoga in an ashram in Rishikesh
- Play the Indian harmonium perfectly
- Go into the splits
- Get to know Cuba by bike
- Write a book
- There would be so much more… Work for now.
If you would like to know more about what I can do for marketing communication in your company, then simply contact me and we will discuss it. Maybe you just want to know whether you can still start yoga at your age, which style suits you, or we can exchange some sailor’s yarn about the most beautiful routes on the Baltic Sea.

Philip Sack
- Industrial designer for investment and consumer goods, with passion!!
- Also web and graphic designers with unusual ideas
- also been a lecturer at the University of the Arts.
- consulting package
- projects
has shifted to capital goods design over the course of my almost 30 years of design experience. I benefit from my affinity for new techniques and technologies.
This also meant that I dealt with the possibilities of the internet early on and included web design and programming in my portfolio. The first hotel blog in Germany that we designed and implemented with pr-ide received several awards.
Finding solutions to problems that have not yet been recognized as such is very appealing.
I am enthusiastic about developing unusual design approaches for existing products or about completely rethinking and designing products. I enjoy surprising people with unusual ideas, while increasingly focusing on sustainability.
Inventions are my passion
And if nothing is going on, I also like to work on my own product ideas and implement them. As a trade fair decoration, I invented the PapMan, which is still in use as an “avatar” at the transfer company properson [photo].
With every commodity I see immediately what could be improved.
This is both a blessing and a curse at the same time, because the sketchpad with new ideas has become my notebook. I see products that need improvement all the time. In the case of a grill, this even led to in-house production. After several prototypes, the grill is, TWOHALB; On the market for almost two years now, with probably the flattest FLACHwieFLUNDER barbecue tongs for a year now. Both are produced in Berlin.
What I’m passionate about and would like to do one day
- Rush across the Atlantic in a sailing boat
- Run at the next Berlin Half Marathon
- Help out on an oyster farm
- Be part of the first journey through time….
You can send me inquiries for design advice, redesign of industrial goods, future technology in agriculture or to exchange ideas about sustainable grilling starting with grill recipes, about the fuel or the grill itself or sailing in strong winds…
Stories
Italienische Yachthäfen als Tor zum Hinterland
Die italienischen Yachthäfen punkten mit Angeboten zum Kennenlernen des Hinterlandes. Yachthäfen gibt es im Mittelmeer genug. Aber nur Italien bietet sowohl an der adriatischen als auch an der tyrrenischen Küste wahre Schätze im Hinterland, die vielfach [...]
APP Empfehlung
Das einer der Gründer ein besonderer Hamburger Liebhaber war und ist, auf der Suche nach dem perfekten Burger dann Franz gefunden hat – das zeigt doch wieder wie wichtig ein guter Grill für ein gelungenes StartUp ist ;)
Das Innere nach Außen kehren
Gedrehte Normalenvektoren beim Teil 19289 (innen und außen der Oberfläche sind vertauscht, was durch Umdrehen der betroffenen Dreiecke behoben wird) So eine Meldung kann man bekommen, wenn man einen Dienstleister mit einem 3D Druck beauftragt. 3D [...]
1&1, die SIM Card und wir – ein Erlebnisbericht
Tablets sind praktisch – besonders, wenn sie ein Fach für eine SIM Card haben. Unabhängig von W-Lan und Handy kann man hier unterwegs Emails lesen, kurz was googeln oder so. Von der Telekom gab es [...]
Reisen bildet
Und erweitert den Horizont. Dies scheint auch der Designer der abgebildeten Bank im Kopf gehabt zu haben. Kann man sich nicht nur einfach draufsetzen und entspannt die Altstadt Silhouette dieser feinen Italienischen Hafenstadt betrachten, nein [...]
Die Wahl der richtigen Werkzeuge und Tools
Die Auswahl an Werkzeugen, Hilfsmitteln und kleinen Alltagshelfern ist groß. Wie es aussieht wenn man eine eingeschränkte Auswahl hat und sich am Automobil Styling versucht, nur mit einer Rosenschere ausgerüstet, das zeigt das Bild oben. [...]