The agency for industrial design, marketing and communication

We(Martina Müller and Philipp Sack) are pr-ide – since May 2001. And we too are getting used to thinking differently in this crazy world, acting differently and advising differently. We design, create and make ideas tangible! We develop strategies, communicate and create, write and search for the best form of presentation for your company. But we adapt to the speed of change and focus even more on the digital world. We react, try things out, abandon stereotypical thinking and thus lead companies to high visibility in their segment. We work together with partners and can therefore act across disciplines and locations. This allows us to remain flexible so that we can respond to our customers’ individual problem situations without incurring high overhead costs.

I am

PR consultant
Certified Social Media Manager (TH Cologne)
Multimedia concept designer
A. Linguist and literary scholar for Russian and Italian

My focus:

Strategic communication planning – and implementation, social media management (including posting texts), brand development and storytelling

My passion is communication

not just chatter with a champagne glass, but strategically planned and well thought out for companies. With practical experience from 20 years of PR work for larger and smaller companies, 10 years of experience in the international area of institution building (NGO sector), I can somnambulantly rely on my intuition when it comes to finding the right communication approach . It is exciting for me to keep getting to know new industries and to develop new topics. I am most familiar with water sports tourism because I have advised on and implemented many brand development projects in recent years.

I’m actually a “digital native”.

I was excited about the possibilities of the Internet right from the start and saw it as an opportunity for PR work. I was able to convince hoteliers to blog. The first hotel blog I/we installed was the first in Germany and has received several awards. With the certification as a social media manager at the TH Köln, I have deepened my knowledge of KPIs, monitoring, influencer research, conversion through content and knowledge of the individual social media channels. My portfolio has grown.

I am also a qualified yoga teacher (500h/ BDY).

Yoga helps me to focus and maintain my emotional balance in a challenging professional environment. In my view, yoga and PR are not opposites, but complementary areas. But ultimately I’m a PR professional to the core, well structured and mastermind of networks. I am motivated every day anew by convincing decision-makers of good ideas and preferably implementing them.

What I’m passionate about and what I would still like to do

Sailing across the Atlantic
Learn yoga in an ashram in Rishikesh
Play the Indian harmonium perfectly
Go into the splits
Get to know Cuba by bike
Write a book
There would be so much more… Work for now.

If you would like to find out more about what I can do for your company’s marketing communications, just get in touch with me and we can discuss it. Maybe you just want to know whether you can still take up yoga at your age, which style suits you or we can swap some yarns about the most beautiful routes on the Baltic Sea.

Philipp Sack

I am
my focus

I am

Industrial designer for investment and consumer goods, with passion!!
Also web and graphic designers with unusual ideas
also been a lecturer at the University of the Arts.

my focus

has shifted its focus to the design of capital goods in the course of my almost 30 years of design experience. I benefit from my affinity for new techniques and technologies. This also meant that I dealt with the possibilities of the internet early on and included web design and programming in my portfolio. The first hotel blog in Germany, which we designed and implemented with pr-ide, won several awards.

Finding solutions to problems that have not yet been recognized as such is very appealing.

I am enthusiastic about developing unusual design approaches for existing products or rethinking and redesigning products from scratch. I enjoy surprising people with unusual ideas, and I am increasingly focusing on sustainability.

Inventions are my passion

And when there’s nothing going on, I also like to come up with my own product ideas and implement them. As a trade fair decoration, I invented PapMan, who is now with the transfer company properson [Foto] is still in use as an “avatar”.

With every commodity I see immediately what could be improved.

This is both a blessing and a curse, because a sketchpad with new ideas has become my notebook. I see products that need improvement all the time. In the case of a grill, this even led to in-house production. After several prototypes, the grill is, TWOHALB; On the market for almost two years now, with probably the flattest FLACHwieFLUNDER barbecue tongs for a year now. Both are produced in Berlin.

What I’m passionate about and would like to do one day

Rush across the Atlantic in a sailing boat
Run at the next Berlin Half Marathon
Help out on an oyster farm
Be part of the first journey through time….

You can contact me for design consultations, redesign of industrial goods, future technology in agriculture or for an exchange of ideas about sustainable barbecuing, starting with barbecue recipes, the fuel or the barbecue itself or sailing in strong winds…

Stories

Neues aus dem Designerhirn

Jeder Beruf – wenn er mit Passion betrieben wird, bringt wahrscheinlich seine spezifischen Handlungsweisen mit. Der Kieferorthopäde macht möglicherweise hunderte gedankliche Gebissabdrücke, wenn er sich im öffentlichen Straßenland bewegt, während den KFZ-Mechaniker das vernachlässigte Ventilspiel [...]