The agency for industrial design, marketing and communication

We(Martina Müller and Philipp Sack) are pr-ide – since May 2001. And we too are getting used to thinking differently in this crazy world, acting differently and advising differently. We design, create and make ideas tangible! We develop strategies, communicate and create, write and search for the best form of presentation for your company. But we adapt to the speed of change and focus even more on the digital world. We react, try things out, abandon stereotypical thinking and thus lead companies to high visibility in their segment. We work together with partners and can therefore act across disciplines and locations. This allows us to remain flexible so that we can respond to our customers’ individual problem situations without incurring high overhead costs.

Martina Müller

Martina Müller
  • PR consultant
  • Certified Social Media Manager (TH Cologne)
  • Multimedia concept designer
  • A. Linguist and literary scholar for Russian and Italian
Strategic communication planning – and implementation, social media management (including posting texts), brand development and storytelling

My passion is communication

not just chatter with a champagne glass, but strategically planned and well thought out for companies. With practical experience from 20 years of PR work for larger and smaller companies, 10 years of experience in the international area of institution building (NGO sector), I can somnambulantly rely on my intuition when it comes to finding the right communication approach . It is exciting for me to keep getting to know new industries and to develop new topics. I am most familiar with water sports tourism because I have advised on and implemented many brand development projects in recent years.

I’m actually a “digital native”.

I was excited about the possibilities of the Internet right from the start and saw it as an opportunity for PR work. I was able to convince hoteliers to blog. The first hotel blog I/we installed was the first in Germany and has received several awards. With the certification as a social media manager at the TH Köln, I have deepened my knowledge of KPIs, monitoring, influencer research, conversion through content and knowledge of the individual social media channels. My portfolio has grown.

I am also a qualified yoga teacher (500h/ BDY).

Yoga helps me to focus and maintain my emotional balance in a challenging professional environment. In my view, yoga and PR are not opposites, but complementary areas. But ultimately I’m a PR professional to the core, well structured and mastermind of networks. I am motivated every day anew by convincing decision-makers of good ideas and preferably implementing them.

What I’m passionate about and what I would still like to do

  • Sailing across the Atlantic
  • Learn yoga in an ashram in Rishikesh
  • Play the Indian harmonium perfectly
  • Go into the splits
  • Get to know Cuba by bike
  • Write a book
  • There would be so much more… Work for now.
If you would like to find out more about what I can do for your company’s marketing communications, just get in touch with me and we can discuss it. Maybe you just want to know whether you can still take up yoga at your age, which style suits you or we can swap some yarns about the most beautiful routes on the Baltic Sea.

Philipp Sack

Philipp Sack
  • Industrial designer for investment and consumer goods, with passion!!
  • Also web and graphic designers with unusual ideas
  • also been a lecturer at the University of the Arts.
has shifted its focus to the design of capital goods in the course of my almost 30 years of design experience. I benefit from my affinity for new techniques and technologies. This also meant that I dealt with the possibilities of the internet early on and included web design and programming in my portfolio. The first hotel blog in Germany, which we designed and implemented with pr-ide, won several awards.

Finding solutions to problems that have not yet been recognized as such is very appealing.

I am enthusiastic about developing unusual design approaches for existing products or rethinking and redesigning products from scratch. I enjoy surprising people with unusual ideas, and I am increasingly focusing on sustainability.

Inventions are my passion

And when there’s nothing going on, I also like to come up with my own product ideas and implement them. As a trade fair decoration, I invented PapMan, who is now with the transfer company properson [Foto] is still in use as an “avatar”.

With every commodity I see immediately what could be improved.

This is both a blessing and a curse, because a sketchpad with new ideas has become my notebook. I see products that need improvement all the time. In the case of a grill, this even led to in-house production. After several prototypes, the grill is, TWOHALB; On the market for almost two years now, with probably the flattest FLACHwieFLUNDER barbecue tongs for a year now. Both are produced in Berlin.

What I’m passionate about and would like to do one day

  • Rush across the Atlantic in a sailing boat
  • Run at the next Berlin Half Marathon
  • Help out on an oyster farm
  • Be part of the first journey through time….
You can contact me for design consultations, redesign of industrial goods, future technology in agriculture or for an exchange of ideas about sustainable barbecuing, starting with barbecue recipes, the fuel or the barbecue itself or sailing in strong winds…

Stories

  • 2016-03-20 13_20_40-Google My Business
  • 2016-03-20 13_22_19-Google My Business

Google+

Wer sich in den letzten Tagen mit Google+ beschäftigt hat muss entweder viel Zeit haben, oder Geduldig sein – oder eine Kombination aus beiden. Auf der Google+ Homepage gibt es die Einladung: Teste das neue [...]

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Randnotiz

Wer mal eine kreative Pause einlegen will mit dem Zeichenstift, dafür eine Entschuldigung braucht – dem wird hier geholfen mit den Updatebildschirm Dummies ;) Manchmal wünscht sich ja möglicherweise der ein oder andere zurück zu diesen Daddelnotizzetteln – die es heute noch ab und an, vor Computerisierung fast überall auf dem Schreibtisch gab. Schreibunterlagen, Hefte, spezielle Blöcke, lose Blätter oder einfach nur die Rückseite der Umschläge eingehender Post diente als Notizbasis. Heute ist alles Monitorisiert, die Zettelchen weitestgehend verschwunden. Nur ab und an klebt noch eine PostIt mit einer – mittlerweile nicht mehr zuzuordnenden Telefonnummer, oder das geheime Masterpasswort am Bildschirm Rand.

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Reiseführer Mittlere Oder

Die Printausgabe des von pr-ide gestalteten und in Kooperation mit Sebastian Holweg konzeptioniert und entwickelten Reiseführer über die Mittlere Oder ist bereits vergriffen. Das PDF bzw. EPUB Dokument steht kostenlos zur Verfügung. Sie müssen nur [...]

Caravan

Wir hatten uns ja schon einmal Gedanken gemacht über das Design von Wohnwagen. Aus diesem Grund interessieren uns natürlich auch wissenschaftlich basierte Tests sehr. Ein Dank hier an die BBC für diese eindrucksvolle „Demolution!“  

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Vierfaches Unfallriskiko?

Eben fuhr ein Streifenwagen vorbei - der Fahrer hatte sein mobiles Endgerät in der Hand. Sicher nur die App zum Lernen der Verkehrsregeln. Dabei fiel mir die Überschrift ein mit dem vierfachen Unfallrisiko für den, der sein [...]

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Social Media, die objektive Bewertung durch den Designer!

Das Look and Feel entspricht dem Genuss eines kalten Wiener Würstchens im Nieselregen auf einer Parkbank bei Neumond gegen 2 Uhr morgens und gefühlten vier Grad. Aber nur bekleidet mit T-Shirt und FlipFlops! Kein Senf! Keine Serviette! Eventuell noch eine feuchte ungesalzene halbe Schrippe….

Projects

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