Warum Styling uns bremst – und Produktdesign & Investitionsgüterdesign Zukunft bauen. 1. Ein kurzer Blick auf das eigentliche Problem Industrieunternehmen sprechen gern von Innovation.Aber erstaunlich oft geht es dabei um neue Linien, neue Oberflächen, neue Farben. Styling – nicht Substanz. [...]
Marktlogik, Agrarwissenschaft und die Frage nach neuen Zugkonzepten Die globale Landwirtschaft setzt weiterhin auf größere, leistungsstärkere Maschinen.Die Gründe sind bekannt: Arbeitskräftemangel, steigende Flächenleistungen, ökonomischer Druck.Was dabei oft ausgeblendet wird: Der Boden ist kein beliebig skalierbares Substrat. Während Traktoren schwerer [...]
Why Strautmann’s New Visual Identity Is a Business Decision** Corporate design is often reduced to a simple question:Do you like it or not? For companies like Strautmann, that question misses the point.Here, design is not about taste. It is about [...]
1. The fields aren’t empty – they’re connected. By 2035, tractors have become a rare sight.The few that remain run on electricity or green ammonia.Drones – tethered or solar-powered – handle most of the seeding, fertilizing, and crop protection work.Traditional [...]
The pharmaceutical industry is changing rapidly. Artificial intelligence promises faster research, more precise active ingredients, and more efficient production. But without communication, many innovations remain stuck in the laboratory. 🧠 In our new white paper,we show how AI and PR [...]
The world of design is constantly changing, and successful companies understand how important it is to move with the times and reinvent themselves. The agency pr-ide has taken exactly this step and now presents itself with an expanded focus on [...]
Made in Germany became popular and sought after in America, partly because of the technical quality and partly because of the design. This could now become more expensive for consumers there. The future president's previous statements suggest higher import duties. [...]
Or - why does the picture make me think of "Spaceship Orion"? Associative chains, the seemingly random linking of thoughts and ideas, play a decisive role in the development of creativity in the design process. They not only enable designers [...]
The pandemic is almost forgotten. It is once again possible to travel by train and fly without wearing a mask, and the panic attacks felt by people positioned around a subway passenger battling a coughing fit have subsided. Trade fairs [...]
Die Zukunft in der Agrartechnolgie liegt auch begründet in der zunehmenden Flexibilität. Technologie manifestiert sich nicht mehr alleine in Spezialmaschinen, sondern in Gruppen flexibel einsetzbarer Drohnen, die autark als intelligenter Schwarm die Feldpflege übernehmen. Die Vision von heute ist die [...]
