Design @en

PaperBanana: Automated scientific illustrations – opportunities, risks, biases

PaperBanana is the first system to automatically generate scientific graphics from text. Not as a gimmick, but as a complete pipeline: retrieval, planning, style selection, visualization, and quality control. This is impressive – and has implications that extend far beyond [...]

By |2026-02-05T16:14:23+02:00Thursday, February 5, 2026|Categories: AI, Der siebte Designsinn @en, Neues aus der Buchstabenfabrik. @en|Comments Off on PaperBanana: Automated scientific illustrations – opportunities, risks, biases

Warum immer schwerere Traktoren keine nachhaltige Antwort sind

Marktlogik, Agrarwissenschaft und die Frage nach neuen Zugkonzepten Die globale Landwirtschaft setzt weiterhin auf größere, leistungsstärkere Maschinen.Die Gründe sind bekannt: Arbeitskräftemangel, steigende Flächenleistungen, ökonomischer Druck.Was dabei oft ausgeblendet wird: Der Boden ist kein beliebig skalierbares Substrat. Während Traktoren schwerer [...]

By |2026-01-30T19:58:58+02:00Friday, January 30, 2026|Categories: Designmanagement, Investitionsgüterdesign, KI, sustainable design|Tags: |Comments Off on Warum immer schwerere Traktoren keine nachhaltige Antwort sind

Design Is Not Decoration.

It Is a Decision. Many capital goods do not fail in the market.They fail earlier — in a moment that often goes unnoticed inside the organization. It is the moment when decisions are postponed because they feel uncomfortable.Or because there [...]

By |2026-01-28T19:30:11+02:00Wednesday, January 28, 2026|Categories: Design @en, Design Ideas, product design, sustainable design @en|Comments Off on Design Is Not Decoration.

**Design Is Not Decoration

Why Strautmann’s New Visual Identity Is a Business Decision** Corporate design is often reduced to a simple question:Do you like it or not? For companies like Strautmann, that question misses the point.Here, design is not about taste. It is about [...]

By |2025-12-16T18:45:43+02:00Tuesday, December 16, 2025|Categories: AI, Design @en, Design management, product design|Comments Off on **Design Is Not Decoration

Agriculture 2035 – Thoughts on the Future ahead of Agritechnica*

1. The fields aren’t empty – they’re connected. By 2035, tractors have become a rare sight.The few that remain run on electricity or green ammonia.Drones – tethered or solar-powered – handle most of the seeding, fertilizing, and crop protection work.Traditional [...]

By |2025-11-03T15:19:15+02:00Monday, November 3, 2025|Categories: AI, allgemein @en, Design management|Tags: |Comments Off on Agriculture 2035 – Thoughts on the Future ahead of Agritechnica*

AI in drug development – technology alone is not enough.

The pharmaceutical industry is changing rapidly. Artificial intelligence promises faster research, more precise active ingredients, and more efficient production. But without communication, many innovations remain stuck in the laboratory. ? In our new white paper,we show how AI and PR [...]

By |2025-07-31T14:17:26+02:00Thursday, July 31, 2025|Categories: AI, Design Ideas, Design management, PR|Comments Off on AI in drug development – technology alone is not enough.

Think lighter: The new ease of agriculture

Soil compaction is a silent disaster. It reduces yields, impairs root growth, and hinders water absorption. Yet it is a byproduct of our industrialized agriculture. Problem: Modern tractors and spreading machines put power on the soil – but also [...]

By |2025-07-23T14:40:58+02:00Wednesday, July 23, 2025|Categories: Design Ideas, sustainable design @en, Uncategorized @en, Unter den Scanner geraten @en|Comments Off on Think lighter: The new ease of agriculture

Corporate design is not a beauty contest – it is the DNA of a brand.

  Corporate design is more than cosmetic – it is strategic visibility. I'm sitting by the Baltic Sea, an e-bike zips past me. Nothing unusual – except for the color scheme: A rich seed green (RAL 6105), flanked by light [...]

By |2025-07-21T15:36:13+02:00Monday, July 21, 2025|Categories: product design|Comments Off on Corporate design is not a beauty contest – it is the DNA of a brand.
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