Your Login, Your Style
Let’s be honest: the default WordPress login page is… well, practical.But about as exciting as a concrete wall on a foggy November morning in Berlin. 😅 That bothered me – and I thought: There must be a better way! So [...]
AI in drug development – technology alone is not enough.
The pharmaceutical industry is changing rapidly. Artificial intelligence promises faster research, more precise active ingredients, and more efficient production. But without communication, many innovations remain stuck in the laboratory. 🧠 In our new white paper,we show how AI and PR [...]
Think lighter: The new ease of agriculture
Soil compaction is a silent disaster. It reduces yields, impairs root growth, and hinders water absorption. Yet it is a byproduct of our industrialized agriculture. Problem: Modern tractors and spreading machines put power on the soil – but also [...]
Corporate design is not a beauty contest – it is the DNA of a brand.
Corporate design is more than cosmetic – it is strategic visibility. I'm sitting by the Baltic Sea, an e-bike zips past me. Nothing unusual – except for the color scheme: A rich seed green (RAL 6105), flanked by light [...]
From Sketch to Animation
A Creative Journey with AI It all starts with a simple sketch on paper. A few strokes with a marker, an exaggerated grin, maybe a cheeky nod to a well-known personality. In the past, this cartoon would have [...]
pr-ide: A new focus for innovative design and sustainable development
The world of design is constantly changing, and successful companies understand how important it is to move with the times and reinvent themselves. The agency pr-ide has taken exactly this step and now presents itself with an expanded focus on [...]
Design made in Germany
Made in Germany became popular and sought after in America, partly because of the technical quality and partly because of the design. This could now become more expensive for consumers there. The future president's previous statements suggest higher import duties. [...]
What does AI do, what can it do, what does it know?
These are questions we ask ourselves, the main question being, what does AI do with my job? Can AI generate designs faster and better than me, with a few years of experience in capital and consumer goods design? Can generative [...]
Chains of association as the key to creativity in the design process
Or - why does the picture make me think of "Spaceship Orion"? Associative chains, the seemingly random linking of thoughts and ideas, play a decisive role in the development of creativity in the design process. They not only enable designers [...]
Street furniture: more than just seating – design for a climate-adapted city
Street furniture shapes the image of our cities and contributes significantly to the quality of life. But in times of climate change, it needs to do more than just look good. Intelligent design can make street furniture an important player [...]