It Is a Decision. Many capital goods do not fail in the market.They fail earlier — in a moment that often goes unnoticed inside the organization. It is the moment when decisions are postponed because they feel uncomfortable.Or because there [...]
Why Strautmann’s New Visual Identity Is a Business Decision** Corporate design is often reduced to a simple question:Do you like it or not? For companies like Strautmann, that question misses the point.Here, design is not about taste. It is about [...]
1. The fields aren’t empty – they’re connected. By 2035, tractors have become a rare sight.The few that remain run on electricity or green ammonia.Drones – tethered or solar-powered – handle most of the seeding, fertilizing, and crop protection work.Traditional [...]
On Responsibility, Design, and the Weakest Link 5:30 a.m.The wind blows 25 knots, gusting to 35. I’m sitting on the swim platform of a sailboat, anchored in what should be a calm bay.The sea is restless, the boat [...]
Let’s be honest: the default WordPress login page is… well, practical.But about as exciting as a concrete wall on a foggy November morning in Berlin. ? That bothered me – and I thought: There must be a better way! So [...]
The pharmaceutical industry is changing rapidly. Artificial intelligence promises faster research, more precise active ingredients, and more efficient production. But without communication, many innovations remain stuck in the laboratory. ? In our new white paper,we show how AI and PR [...]
Soil compaction is a silent disaster. It reduces yields, impairs root growth, and hinders water absorption. Yet it is a byproduct of our industrialized agriculture. Problem: Modern tractors and spreading machines put power on the soil – but also [...]
Corporate design is more than cosmetic – it is strategic visibility. I'm sitting by the Baltic Sea, an e-bike zips past me. Nothing unusual – except for the color scheme: A rich seed green (RAL 6105), flanked by light [...]
A Creative Journey with AI It all starts with a simple sketch on paper. A few strokes with a marker, an exaggerated grin, maybe a cheeky nod to a well-known personality. In the past, this cartoon would have [...]
The world of design is constantly changing, and successful companies understand how important it is to move with the times and reinvent themselves. The agency pr-ide has taken exactly this step and now presents itself with an expanded focus on [...]
