The agency for industrial design, marketing and communication

Innovative ideas that make an impact – your agency for sustainable design in Berlin

Welcome to PR-IDE, your creative think tank for future-oriented product design. Located in the heart of Berlin, we combine fresh ideas with in-depth expertise to develop sustainable solutions for capital and consumer goods. Our focus? Design that not only looks good but also works – for industries that really matter: medical technology, agriculture, and energy technology.

Whether product development or strategic project consulting: With our many years of experience, we bring clarity to complex decision-making processes and create lasting added value. From the initial sketch to the marketable solution, we accompany you with creativity, pragmatism, and an eye for the essentials.

Have we piqued your curiosity? Then let’s tackle your challenges together – we look forward to speaking with you!

Martina Müller

Martina Mueller

  • PR consultant
  • Certified Social Media Manager (TH Cologne)
  • Multimedia concept designer
  • A. Linguist and literary scholar for Russian and Italian
  • projects

Strategic communication planning and implementation, social media management (including posting texts), brand development and storytelling

My passion is communication

not just chatter with a champagne glass, but the strategically planned and well thought-out for companies. With practical experience from 20 years of PR work for larger and smaller companies, 10 years of experience in the international area of institution building (NGO sector), I can somnambulantly rely on my intuition when it comes to finding the right communication approach . It is exciting for me to keep getting to know new industries and to develop new topics. I know my way around water sports tourism best, because I have advised and implemented many brand development projects in recent years.

I’m actually a “digital native”.

The possibilities of the internet inspired me from the very beginning and I saw this as an opportunity for PR work. I was able to convince hoteliers to blog. The first hotel blog I/we installed was the first in Germany and has received several awards. With the certification as a social media manager at the TH Köln, I have deepened my knowledge of KPIs, monitoring, influencer research, conversion through content and knowledge of the individual social media channels. My portfolio has grown.

I am also a qualified yoga teacher (500h/ BDY).

Yoga helps me to focus and to keep the emotional balance in the challenging professional field. In my view, yoga and PR are not opposites, but complementary areas.

But ultimately I’m a PR professional to the core, well structured and mastermind of networks. Every day I am motivated anew to convince decision-makers of good ideas and preferably to implement them.

What I’m passionate about and what I would still like to do

  • Sailing across the Atlantic
  • Learn yoga in an ashram in Rishikesh
  • Play the Indian harmonium perfectly
  • Go into the splits
  • Get to know Cuba by bike
  • Write a book
  • There would be so much more… Work for now.

If you would like to know more about what I can do for marketing communication in your company, then simply contact me and we will discuss it. Maybe you just want to know whether you can still start yoga at your age, which style suits you, or we can exchange some sailor’s yarn about the most beautiful routes on the Baltic Sea.

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Philipp Sack

Philip Sack

  • Industrial designer for investment and consumer goods, with passion!!
  • Also web and graphic designers with unusual ideas
  • also been a lecturer at the University of the Arts.
  • consulting package
  • projects

has shifted to capital goods design over the course of my almost 30 years of design experience. I benefit from my affinity for new techniques and technologies.

This also meant that I dealt with the possibilities of the internet early on and included web design and programming in my portfolio. The first hotel blog in Germany that we designed and implemented with pr-ide received several awards.

Finding solutions to problems that have not yet been recognized as such is very appealing.

I am enthusiastic about developing unusual design approaches for existing products or about completely rethinking and designing products. I enjoy surprising people with unusual ideas, while increasingly focusing on sustainability.

Inventions are my passion

And if nothing is going on, I also like to work on my own product ideas and implement them. As a trade fair decoration, I invented the PapMan, which is still in use as an “avatar” at the transfer company properson [photo].

With every commodity I see immediately what could be improved.

This is both a blessing and a curse at the same time, because the sketchpad with new ideas has become my notebook. I see products that need improvement all the time. In the case of a grill, this even led to in-house production. After several prototypes, the grill is, TWOHALB; On the market for almost two years now, with probably the flattest FLACHwieFLUNDER barbecue tongs for a year now. Both are produced in Berlin.

What I’m passionate about and would like to do one day

  • Rush across the Atlantic in a sailing boat
  • Run at the next Berlin Half Marathon
  • Help out on an oyster farm
  • Be part of the first journey through time….

You can send me inquiries for design advice, redesign of industrial goods, future technology in agriculture or to exchange ideas about sustainable grilling starting with grill recipes, about the fuel or the grill itself or sailing in strong winds…

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Stories

AI in drug development – technology alone is not enough.

The pharmaceutical industry is changing rapidly. Artificial intelligence promises faster research, more precise active ingredients, and more efficient production. But without communication, many innovations remain stuck in the laboratory. 🧠 In our new white paper,we [...]

Zen, Qualität und die Kunst, nicht durchzudrehen

Was haben Designprozesse, Segeltrimm und Motorradwartung gemeinsam? Eine ganze Menge – zumindest, wenn man Robert M. Pirsigs Buch „Zen and the Art of Motorcycle Maintenance“ gelesen hat. Ein persönlicher Blick auf Qualität, Haltung und Handwerk.

Think lighter: The new ease of agriculture

Soil compaction is a silent disaster. It reduces yields, impairs root growth, and hinders water absorption. Yet it is a byproduct of our industrialized agriculture. Problem: Modern tractors and spreading machines put power on [...]

Mehr als Daten: Warum Design die Sprache der Zukunft ist

In einer Welt, in der Künstliche Intelligenz zunehmend Prozesse automatisiert, Entscheidungen vorbereitet und Maschinen steuert, scheint eines fast nebensächlich geworden zu sein: das menschliche Maß. Doch genau hier beginnt meine Arbeit – als Designer, als [...]

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