The agency for industrial design, marketing and communication
We(Martina Müller and Philipp Sack) are pr-ide – since May 2001. And we too are getting used to thinking differently in this crazy world, acting differently and advising differently. We design, create and make ideas tangible! We develop strategies, communicate and create, write and search for the best form of presentation for your company. But we adapt to the speed of change and focus even more on the digital world. We react, try things out, abandon stereotypical thinking and thus lead companies to high visibility in their segment. We work together with partners and can therefore act across disciplines and locations. This allows us to remain flexible so that we can respond to our customers’ individual problem situations without incurring high overhead costs.
Martina Müller
- PR consultant
- Certified Social Media Manager (TH Cologne)
- Multimedia concept designer
- A. Linguist and literary scholar for Russian and Italian
My passion is communication
not just chatter with a champagne glass, but strategically planned and well thought out for companies. With practical experience from 20 years of PR work for larger and smaller companies, 10 years of experience in the international area of institution building (NGO sector), I can somnambulantly rely on my intuition when it comes to finding the right communication approach . It is exciting for me to keep getting to know new industries and to develop new topics. I am most familiar with water sports tourism because I have advised on and implemented many brand development projects in recent years.
I’m actually a “digital native”.
I am also a qualified yoga teacher (500h/ BDY).
Yoga helps me to focus and maintain my emotional balance in a challenging professional environment. In my view, yoga and PR are not opposites, but complementary areas. But ultimately I’m a PR professional to the core, well structured and mastermind of networks. I am motivated every day anew by convincing decision-makers of good ideas and preferably implementing them.
What I’m passionate about and what I would still like to do
- Sailing across the Atlantic
- Learn yoga in an ashram in Rishikesh
- Play the Indian harmonium perfectly
- Go into the splits
- Get to know Cuba by bike
- Write a book
- There would be so much more… Work for now.
Philipp Sack
- Industrial designer for investment and consumer goods, with passion!!
- Also web and graphic designers with unusual ideas
- also been a lecturer at the University of the Arts.
Finding solutions to problems that have not yet been recognized as such is very appealing.
I am enthusiastic about developing unusual design approaches for existing products or rethinking and redesigning products from scratch. I enjoy surprising people with unusual ideas, and I am increasingly focusing on sustainability.
Inventions are my passion
With every commodity I see immediately what could be improved.
This is both a blessing and a curse, because a sketchpad with new ideas has become my notebook. I see products that need improvement all the time. In the case of a grill, this even led to in-house production. After several prototypes, the grill is, TWOHALB; On the market for almost two years now, with probably the flattest FLACHwieFLUNDER barbecue tongs for a year now. Both are produced in Berlin.
What I’m passionate about and would like to do one day
- Rush across the Atlantic in a sailing boat
- Run at the next Berlin Half Marathon
- Help out on an oyster farm
- Be part of the first journey through time….
Stories
Sicherheitskonzept
Manche Dinge lassen sich am besten per Bildsprache erklären. Aus der Rubrik pr-ide erklärt die Welt, heute das "Fehlerhafte Sicherheitskonzept"
Werbung macht dick! Design macht Klug!
Nun kommt es langsam raus – nicht der Zucker in der Limo, die Kalorien im Schokoriegel oder das Fett im Burger machen fett. Es ist die Werbung! Ganz klar, wenn keiner sagt: trinkt süße Brause, [...]
Sichere Passwörter
Immer wieder werden Passwörter geknackt, immer wieder soll man es ändern, immer wieder neu merken. Der britische Geheimdienst veröffentlicht Passwort regeln. Wir gehen einen Schritt weiter, wir veröffentlichen eine Auswahl von Passwörtern, die bisher noch [...]
Marketing Gag oder Charmeoffensive?
Stellen wir uns einmal den Produzenten von Schuhwerk vor. Normales Schuhwerk für den Alltag und die Geschäftswelt. Ab und an ein pseudosportliches Modell für Berg, Wald und Wiese mit dem man im – geputzten Zustand [...]
Keine Kritik, keine Regeln, keine Hierarchie!
Die Grundregeln für die kreative Findungsphase! Häufig wenn der Designer aus fernen Ländern zurück kommt, fragt er sich insgeheim: warum ist so vieles geregelt? Was würde passieren wenn einige der uns umgebenden Regeln gelockert würden? [...]
Platz satt: Hochsaison in Nordzypern
Hochsommer ist Hauptreisezeit zu den Stränden des Mittelmeeres. Und während die Badegäste in Spanien Online-Tickets für ihren Strandplatz besorgen müssen, um dann doch wie die Ölsardinen einander gequetscht zu liegen, finden sich am östlichen Rand des [...]
