The agency for industrial design, marketing and communication

Innovative ideas that make an impact – your agency for sustainable design in Berlin

Welcome to PR-IDE, your creative think tank for future-oriented product design. Located in the heart of Berlin, we combine fresh ideas with in-depth expertise to develop sustainable solutions for capital and consumer goods. Our focus? Design that not only looks good, but also works – for industries that really matter: Medical technology, agriculture and energy technology. Whether product development or strategic project consulting: with our many years of experience, we bring clarity to complex decision-making processes and create added value that lasts. From the initial sketch to the marketable solution, we support you with creativity, pragmatism and an eye for the essentials. Have we aroused your curiosity? Then let’s tackle your challenges together – we look forward to talking to you!

Martina Müller

Martina Mueller

Philipp Sack

Philip Sack

Stories

Think lighter: The new ease of agriculture

Soil compaction is a silent disaster. It reduces yields, impairs root growth, and hinders water absorption. Yet it is a byproduct of our industrialized agriculture. Problem: Modern tractors and spreading machines put power on [...]

Mehr als Daten: Warum Design die Sprache der Zukunft ist

In einer Welt, in der Künstliche Intelligenz zunehmend Prozesse automatisiert, Entscheidungen vorbereitet und Maschinen steuert, scheint eines fast nebensächlich geworden zu sein: das menschliche Maß. Doch genau hier beginnt meine Arbeit – als Designer, als [...]

From Sketch to Animation

A Creative Journey with AI It all starts with a simple sketch on paper. A few strokes with a marker, an exaggerated grin, maybe a cheeky nod to a well-known personality. In the [...]

projects

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