The agency for industrial design, marketing and communication

Innovative ideas that make an impact – your agency for sustainable design in Berlin

Welcome to PR-IDE, your creative think tank for future-oriented product design. Located in the heart of Berlin, we combine fresh ideas with in-depth expertise to develop sustainable solutions for capital and consumer goods. Our focus? Design that not only looks good but also works – for industries that really matter: medical technology, agriculture, and energy technology.

Whether product development or strategic project consulting: With our many years of experience, we bring clarity to complex decision-making processes and create lasting added value. From the initial sketch to the marketable solution, we accompany you with creativity, pragmatism, and an eye for the essentials.

Have we piqued your curiosity? Then let’s tackle your challenges together – we look forward to speaking with you!

Martina Müller

Martina Mueller

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Philipp Sack

Philip Sack

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Stories

⚓ When Thrift Cuts the Line

On Responsibility, Design, and the Weakest Link 5:30 a.m.The wind blows 25 knots, gusting to 35. I’m sitting on the swim platform of a sailboat, anchored in what should be a calm bay.The [...]

Your Login, Your Style

Let’s be honest: the default WordPress login page is… well, practical.But about as exciting as a concrete wall on a foggy November morning in Berlin. 😅 That bothered me – and I thought: There must [...]

AI in drug development – technology alone is not enough.

The pharmaceutical industry is changing rapidly. Artificial intelligence promises faster research, more precise active ingredients, and more efficient production. But without communication, many innovations remain stuck in the laboratory. 🧠 In our new white paper,we [...]

projects

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