The agency for industrial design, marketing and communication

Innovative ideas that make an impact – your agency for sustainable design in Berlin

Welcome to PR-IDE, your creative think tank for future-oriented product design. Located in the heart of Berlin, we combine fresh ideas with in-depth expertise to develop sustainable solutions for capital and consumer goods. Our focus? Design that not only looks good, but also works – for industries that really matter: Medical technology, agriculture and energy technology. Whether product development or strategic project consulting: with our many years of experience, we bring clarity to complex decision-making processes and create added value that lasts. From the initial sketch to the marketable solution, we support you with creativity, pragmatism and an eye for the essentials. Have we aroused your curiosity? Then let’s tackle your challenges together – we look forward to talking to you!

Martina Müller

Martina Mueller

Philipp Sack

Philip Sack

Stories

AI – and what we do with it!

Hello, dear readers, I dared to try an exciting experiment: I had three articles in my blog written by an artificial intelligence (AI), even this article referring to it. Why did I do that? And [...]

  • Designer at Work

Spree babble #6

Designer? What is he actually doing? Is every pair of pants worn by a designer a pair of designer jeans?  

Sketched with AI

Drawing is easy - you just have to look! That's what my drawing teacher said, which left a lasting impression. Drawing or sketching is also idea generation - or visualization using the supplementary [...]

  • agritechnika

design goes agritechnika

The pandemic is almost forgotten. It is once again possible to travel by train and fly without wearing a mask, and the panic attacks felt by people positioned around a subway passenger battling a coughing [...]

Tourism PR starts at the front door!

Berlin is a city steeped in history, which has preserved many traces of the past. From the medieval merchant city to the Prussian residence to the divided and reunited capital of Germany, Berlin has undergone [...]

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