Soil compaction is a silent disaster. It reduces yields, impairs root growth, and hinders water absorption. Yet it is a byproduct of our industrialized agriculture. Problem: Modern tractors and spreading machines put power on the soil – but also [...]
Corporate design is more than cosmetic – it is strategic visibility. I'm sitting by the Baltic Sea, an e-bike zips past me. Nothing unusual – except for the color scheme: A rich seed green (RAL 6105), flanked by light [...]
A Creative Journey with AI It all starts with a simple sketch on paper. A few strokes with a marker, an exaggerated grin, maybe a cheeky nod to a well-known personality. In the past, this cartoon would have [...]
The world of design is constantly changing, and successful companies understand how important it is to move with the times and reinvent themselves. The agency pr-ide has taken exactly this step and now presents itself with an expanded focus on [...]
Made in Germany became popular and sought after in America, partly because of the technical quality and partly because of the design. This could now become more expensive for consumers there. The future president's previous statements suggest higher import duties. [...]
These are questions we ask ourselves, the main question being, what does AI do with my job? Can AI generate designs faster and better than me, with a few years of experience in capital and consumer goods design? Can generative [...]
Or - why does the picture make me think of "Spaceship Orion"? Associative chains, the seemingly random linking of thoughts and ideas, play a decisive role in the development of creativity in the design process. They not only enable designers [...]
Street furniture shapes the image of our cities and contributes significantly to the quality of life. But in times of climate change, it needs to do more than just look good. Intelligent design can make street furniture an important player [...]
Climate adaptation in the city: How design beats the heat Climate change is particularly noticeable in our cities. Heatwaves are becoming more intense and more frequent, which has a significant impact on quality of life. But with clever [...]
Design, whether of products, buildings, graphics or works of art, has always been closely linked to the tools available. From the first cave paintings to today's highly complex 3D models, technology has constantly evolved and with it the way we [...]
