From Sketch to Animation
A Creative Journey with AI It all starts with a simple sketch on paper. A few strokes with a marker, an exaggerated grin, maybe a cheeky nod to a well-known personality. In the past, this cartoon would have [...]
pr-ide: A new focus for innovative design and sustainable development
The world of design is constantly changing, and successful companies understand how important it is to move with the times and reinvent themselves. The agency pr-ide has taken exactly this step and now presents itself with an expanded focus on [...]
Design made in Germany
Made in Germany became popular and sought after in America, partly because of the technical quality and partly because of the design. This could now become more expensive for consumers there. The future president's previous statements suggest higher import duties. [...]
What does AI do, what can it do, what does it know?
These are questions we ask ourselves, the main question being, what does AI do with my job? Can AI generate designs faster and better than me, with a few years of experience in capital and consumer goods design? Can generative [...]
Chains of association as the key to creativity in the design process
Or - why does the picture make me think of "Spaceship Orion"? Associative chains, the seemingly random linking of thoughts and ideas, play a decisive role in the development of creativity in the design process. They not only enable designers [...]
Street furniture: more than just seating – design for a climate-adapted city
Street furniture shapes the image of our cities and contributes significantly to the quality of life. But in times of climate change, it needs to do more than just look good. Intelligent design can make street furniture an important player [...]
Changing Cities
Climate adaptation in the city: How design beats the heat Climate change is particularly noticeable in our cities. Heatwaves are becoming more intense and more frequent, which has a significant impact on quality of life. But with clever [...]
The digital design revolution: How technology is reinventing the drawing board
Design, whether of products, buildings, graphics or works of art, has always been closely linked to the tools available. From the first cave paintings to today's highly complex 3D models, technology has constantly evolved and with it the way we [...]
Sketched with AI
Drawing is easy - you just have to look! That's what my drawing teacher said, which left a lasting impression. Drawing or sketching is also idea generation - or visualization using the supplementary imagination. With a sketch I [...]
design goes agritechnika
The pandemic is almost forgotten. It is once again possible to travel by train and fly without wearing a mask, and the panic attacks felt by people positioned around a subway passenger battling a coughing fit have subsided. Trade fairs [...]