1. The fields aren’t empty – they’re connected. By 2035, tractors have become a rare sight.The few that remain run on electricity or green ammonia.Drones – tethered or solar-powered – handle most of the seeding, fertilizing, and crop protection work.Traditional [...]
On Responsibility, Design, and the Weakest Link 5:30 a.m.The wind blows 25 knots, gusting to 35. I’m sitting on the swim platform of a sailboat, anchored in what should be a calm bay.The sea is restless, the boat [...]
Let’s be honest: the default WordPress login page is… well, practical.But about as exciting as a concrete wall on a foggy November morning in Berlin. 😅 That bothered me – and I thought: There must be a better way! So [...]
The pharmaceutical industry is changing rapidly. Artificial intelligence promises faster research, more precise active ingredients, and more efficient production. But without communication, many innovations remain stuck in the laboratory. 🧠 In our new white paper,we show how AI and PR [...]
Soil compaction is a silent disaster. It reduces yields, impairs root growth, and hinders water absorption. Yet it is a byproduct of our industrialized agriculture. Problem: Modern tractors and spreading machines put power on the soil – but also [...]
Corporate design is more than cosmetic – it is strategic visibility. I'm sitting by the Baltic Sea, an e-bike zips past me. Nothing unusual – except for the color scheme: A rich seed green (RAL 6105), flanked by light [...]
A Creative Journey with AI It all starts with a simple sketch on paper. A few strokes with a marker, an exaggerated grin, maybe a cheeky nod to a well-known personality. In the past, this cartoon would have [...]
The world of design is constantly changing, and successful companies understand how important it is to move with the times and reinvent themselves. The agency pr-ide has taken exactly this step and now presents itself with an expanded focus on [...]
Made in Germany became popular and sought after in America, partly because of the technical quality and partly because of the design. This could now become more expensive for consumers there. The future president's previous statements suggest higher import duties. [...]
These are questions we ask ourselves, the main question being, what does AI do with my job? Can AI generate designs faster and better than me, with a few years of experience in capital and consumer goods design? Can generative [...]
