Warum Styling uns bremst – und Produktdesign & Investitionsgüterdesign Zukunft bauen. 1. Ein kurzer Blick auf das eigentliche Problem Industrieunternehmen sprechen gern von Innovation.Aber erstaunlich oft geht es dabei um neue Linien, neue Oberflächen, neue Farben. Styling – nicht Substanz. [...]
It Is a Decision. Many capital goods do not fail in the market.They fail earlier — in a moment that often goes unnoticed inside the organization. It is the moment when decisions are postponed because they feel uncomfortable.Or because there [...]
Why Strautmann’s New Visual Identity Is a Business Decision** Corporate design is often reduced to a simple question:Do you like it or not? For companies like Strautmann, that question misses the point.Here, design is not about taste. It is about [...]
Corporate design is more than cosmetic – it is strategic visibility. I'm sitting by the Baltic Sea, an e-bike zips past me. Nothing unusual – except for the color scheme: A rich seed green (RAL 6105), flanked by light [...]
Made in Germany became popular and sought after in America, partly because of the technical quality and partly because of the design. This could now become more expensive for consumers there. The future president's previous statements suggest higher import duties. [...]
Or - why does the picture make me think of "Spaceship Orion"? Associative chains, the seemingly random linking of thoughts and ideas, play a decisive role in the development of creativity in the design process. They not only enable designers [...]
Design, whether of products, buildings, graphics or works of art, has always been closely linked to the tools available. From the first cave paintings to today's highly complex 3D models, technology has constantly evolved and with it the way we [...]
Drawing is easy - you just have to look! That's what my drawing teacher said, which left a lasting impression. Drawing or sketching is also idea generation - or visualization using the supplementary imagination. With a sketch I [...]
The pandemic is almost forgotten. It is once again possible to travel by train and fly without wearing a mask, and the panic attacks felt by people positioned around a subway passenger battling a coughing fit have subsided. Trade fairs [...]
At some point the moment comes - pictures are wanted! Starting with a social media post, an article in the virtual plant newspaper, a presentation should be made more interesting. We all know situations in which you are looking for [...]
