The agency for industrial design, marketing and communication

Innovative ideas that make an impact – your agency for sustainable design in Berlin

Welcome to PR-IDE, your creative think tank for future-oriented product design. Located in the heart of Berlin, we combine fresh ideas with in-depth expertise to develop sustainable solutions for capital and consumer goods. Our focus? Design that not only looks good but also works – for industries that really matter: medical technology, agriculture, and energy technology.

Whether product development or strategic project consulting: With our many years of experience, we bring clarity to complex decision-making processes and create lasting added value. From the initial sketch to the marketable solution, we accompany you with creativity, pragmatism, and an eye for the essentials.

Have we piqued your curiosity? Then let’s tackle your challenges together – we look forward to speaking with you!

Martina Mueller

Martina Mueller

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Philip Sack

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Stories

Prokrastination, aber mit Ergebnis

Manchmal nennt man es Aufschieben.Manchmal Ablenkung.Manchmal „wir wollten eigentlich nur kurz etwas testen“. Und manchmal ist es kreative Arbeit im Tarnmodus. In vielen Projekten beginnt es ganz harmlos:Aufgabe A steht auf dem Tisch.Tool B wird [...]

  • Eine symbolhafte Darstellung einer Agrartechnischen Drohne

Warum immer schwerere Traktoren keine nachhaltige Antwort sind

Marktlogik, Agrarwissenschaft und die Frage nach neuen Zugkonzepten Die globale Landwirtschaft setzt weiterhin auf größere, leistungsstärkere Maschinen.Die Gründe sind bekannt: Arbeitskräftemangel, steigende Flächenleistungen, ökonomischer Druck.Was dabei oft ausgeblendet wird: Der Boden ist kein beliebig [...]

Power to the Night

pr-ide @ NACHTSCHICHT Berlin 2026 On February 20th, it's that time again:We're swapping our evenings for eight hours of creative work – voluntarily, in the middle of the night, for an organization that deserves [...]

Design Is Not Decoration.

It Is a Decision. Many capital goods do not fail in the market.They fail earlier — in a moment that often goes unnoticed inside the organization. It is the moment when decisions are postponed because [...]

**Design Is Not Decoration

Why Strautmann’s New Visual Identity Is a Business Decision** Corporate design is often reduced to a simple question:Do you like it or not? For companies like Strautmann, that question misses the point.Here, design is not [...]

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