The agency for industrial design, marketing and communication

Innovative ideas that make an impact – your agency for sustainable design in Berlin

Welcome to PR-IDE, your creative think tank for future-oriented product design. Located in the heart of Berlin, we combine fresh ideas with in-depth expertise to develop sustainable solutions for capital and consumer goods. Our focus? Design that not only looks good but also works – for industries that really matter: medical technology, agriculture, and energy technology.

Whether product development or strategic project consulting: With our many years of experience, we bring clarity to complex decision-making processes and create lasting added value. From the initial sketch to the marketable solution, we accompany you with creativity, pragmatism, and an eye for the essentials.

Have we piqued your curiosity? Then let’s tackle your challenges together – we look forward to speaking with you!

Martina Mueller

Martina Mueller

  • PR consultant
  • Certified Social Media Manager (TH Cologne)
  • Multimedia concept designer
  • A. Linguist and literary scholar for Russian and Italian
  • projects

Strategic communication planning and implementation, social media management (including posting texts), brand development and storytelling

My passion is communication

not just chatter with a champagne glass, but the strategically planned and well thought-out for companies. With practical experience from 20 years of PR work for larger and smaller companies, 10 years of experience in the international area of institution building (NGO sector), I can somnambulantly rely on my intuition when it comes to finding the right communication approach . It is exciting for me to keep getting to know new industries and to develop new topics. I know my way around water sports tourism best, because I have advised and implemented many brand development projects in recent years.

I’m actually a “digital native”.

The possibilities of the internet inspired me from the very beginning and I saw this as an opportunity for PR work. I was able to convince hoteliers to blog. The first hotel blog I/we installed was the first in Germany and has received several awards. With the certification as a social media manager at the TH Köln, I have deepened my knowledge of KPIs, monitoring, influencer research, conversion through content and knowledge of the individual social media channels. My portfolio has grown.

I am also a qualified yoga teacher (500h/ BDY).

Yoga helps me to focus and to keep the emotional balance in the challenging professional field. In my view, yoga and PR are not opposites, but complementary areas.

But ultimately I’m a PR professional to the core, well structured and mastermind of networks. Every day I am motivated anew to convince decision-makers of good ideas and preferably to implement them.

What I’m passionate about and what I would still like to do

  • Sailing across the Atlantic
  • Learn yoga in an ashram in Rishikesh
  • Play the Indian harmonium perfectly
  • Go into the splits
  • Get to know Cuba by bike
  • Write a book
  • There would be so much more… Work for now.

If you would like to know more about what I can do for marketing communication in your company, then simply contact me and we will discuss it. Maybe you just want to know whether you can still start yoga at your age, which style suits you, or we can exchange some sailor’s yarn about the most beautiful routes on the Baltic Sea.

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Philip Sack

  • Industrial designer for investment and consumer goods, with passion!!
  • Also web and graphic designers with unusual ideas
  • also been a lecturer at the University of the Arts.
  • consulting package
  • projects

I am a passionate industrial designer specializing in the design of capital and consumer goods.
For almost three decades, my practice, pr-ide, has been developing solutions that harmonize technology, function, and aesthetics.

My focus is on the design of capital goods – machines, devices, and systems that are in daily use and where good design makes all the difference.
My affinity for new technology helps me in this, which led me to the web early on:
This is how Germany’s first hotel blog was born, which we designed and implemented – and which has won multiple awards.

I’m fascinated by identifying problems before anyone even notices them and finding unconventional solutions.
I enjoy developing unusual design approaches, rethinking products, and surprising people with ideas that work – with a growing focus on sustainability.

Inventing is my passion.

When there is no client project pending, I work on my own ideas – from the “PapMan,” who made a career as a trade fair avatar, to the stainless steel grill ZWEEnHALB and what is probably the flattest grill tongs in the world: FLACHwieFLUNDER, both made in Berlin.

I can immediately see what can be improved on every everyday object—a blessing and a curse.
My sketchbook is full of ideas that often result in real products.

What I am passionate about:

Sailing, new technologies, good design, and projects that consider both people and the environment.
What I would like to do one day:

  • Rush across the Atlantic in a sailing boat
  • Run at the next Berlin Half Marathon
  • Help out on an oyster farm
  • Be part of the first journey through time….

You can send me inquiries for design advice, redesign of industrial goods, future technology in agriculture or to exchange ideas about sustainable grilling starting with grill recipes, about the fuel or the grill itself or sailing in strong winds…

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Stories

ANTAST

What if the future of agriculture resembled an ant colony more than a tractor? For decades, the development of agriculture has followed a clear direction: Bigger, wider, heavier. More performance. Greater working width. Greater [...]

Warum die Energiewende auf dem Acker nicht im Motorraum beginnt

Die Landwirtschaft steht vor einer ähnlichen Frage wie der Verkehr:Wie lassen sich Maschinen dekarbonisieren, ohne Produktivität und Wirtschaftlichkeit zu verlieren? Die Diskussion konzentriert sich dabei oft auf den Energieträger:Diesel, Biodiesel, Batterie oder Wasserstoff. Doch ein [...]

  • FarbbestimmungColor determination

Color values, missing functions and a little helper

When Illustrator Suddenly “Cleans Up” – And Designers Are Left Searching With the major interface update, Adobe Illustrator quietly removed several functions that had worked reliably in the background for years.Not spectacular, not glamorous – [...]

Design ist kein Stil, sondern eine Entscheidung.

Warum Styling uns bremst – und Produktdesign & Investitionsgüterdesign Zukunft bauen. 1. Ein kurzer Blick auf das eigentliche Problem Industrieunternehmen sprechen gern von Innovation.Aber erstaunlich oft geht es dabei um neue Linien, neue Oberflächen, neue [...]

Prokrastination, aber mit Ergebnis

Manchmal nennt man es Aufschieben.Manchmal Ablenkung.Manchmal „wir wollten eigentlich nur kurz etwas testen“. Und manchmal ist es kreative Arbeit im Tarnmodus. In vielen Projekten beginnt es ganz harmlos:Aufgabe A steht auf dem Tisch.Tool B wird [...]

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